The purpose of the study is to unveil the structure of the relationship between proactive work behaviour and job characteristics. Based on the theory of planned behaviour, this study focuses on the moderated mediation model of organizational culture and perceived support on the job characteristics and proactive work behaviour. The survey has incorporated to 465 employees working in service sectors in India. The hierarchical regression models have applied to furnish the findings. The results have supported the presumptions where perceived organizational support was found with curvilinear moderation effects on proactive work behaviour. Along with the contextual demographic influence on the work behaviour. The study also found that organization culture mediates the relationship with innovative and proactive work behaviour. The research further contributes to managerial implication to practitioners.
|Title of host publication
|Center of Global Human Resource Management, University of Gothenburg, School of Business, Economy and Law, Sweden.
|Accepted/In press - 6 Feb 2019