Factors Affecting University Choice Behaviour in the UK Higher Education

Dean Heathcote, Simon Savage, Amin Hosseinian-Far*

*Corresponding author for this work

Research output: Contribution to Book/Report typesChapterResearchpeer-review

Abstract

Although regulations and established practices in academia have focused on a data rich model of performance information, both to evidence operational capability and to support recruitment; it is widely considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and technology theories have pointed to the oversimplification that a data led strategy can result in for mapping human behaviour. In this case, decision processes of students are understood to be nuanced by a vast range of factors with variable relevance for each individual. The effort of the study is to address how Systems Thinking and related policy development and associated enabling techniques can be applied to the field in an effort to provide both a deeper understanding of the dictates of student behaviour and by extension the appropriate foci for data provision enabling comparative business performance assessment of Higher Education Providers. This research has followed the Design Science Research Process (DSRP) methodology; the developed model has been successfully evaluated and trimmed against the understanding of education practitioners as part of an interview consultation process of the methodology. The analysis of interview feedback and the development and refinement of the proposed model generates the principle findings of the study. The model outlines the factors which might affect students’ choice of the UK Higher Education.
Original languageEnglish
Title of host publicationImpacts of Globalization on Youth in the Developing World
PublisherIGI Global
Publication statusAccepted/In press - 11 Apr 2019

Publication series

NameTBC

Fingerprint

education
business psychology
student
performance assessment
methodology
interview
research process
development policy
regulation
science
performance
evidence

Keywords

  • Higher Education Policy
  • Systems Thinking
  • g, Design Science Research
  • Performance Data

Cite this

Heathcote, D., Savage, S., & Hosseinian-Far, A. (Accepted/In press). Factors Affecting University Choice Behaviour in the UK Higher Education. In Impacts of Globalization on Youth in the Developing World (TBC). IGI Global.
Heathcote, Dean ; Savage, Simon ; Hosseinian-Far, Amin. / Factors Affecting University Choice Behaviour in the UK Higher Education. Impacts of Globalization on Youth in the Developing World. IGI Global, 2019. (TBC).
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Heathcote, D, Savage, S & Hosseinian-Far, A 2019, Factors Affecting University Choice Behaviour in the UK Higher Education. in Impacts of Globalization on Youth in the Developing World. TBC, IGI Global.

Factors Affecting University Choice Behaviour in the UK Higher Education. / Heathcote, Dean; Savage, Simon; Hosseinian-Far, Amin.

Impacts of Globalization on Youth in the Developing World. IGI Global, 2019. (TBC).

Research output: Contribution to Book/Report typesChapterResearchpeer-review

TY - CHAP

T1 - Factors Affecting University Choice Behaviour in the UK Higher Education

AU - Heathcote, Dean

AU - Savage, Simon

AU - Hosseinian-Far, Amin

PY - 2019/4/11

Y1 - 2019/4/11

N2 - Although regulations and established practices in academia have focused on a data rich model of performance information, both to evidence operational capability and to support recruitment; it is widely considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and technology theories have pointed to the oversimplification that a data led strategy can result in for mapping human behaviour. In this case, decision processes of students are understood to be nuanced by a vast range of factors with variable relevance for each individual. The effort of the study is to address how Systems Thinking and related policy development and associated enabling techniques can be applied to the field in an effort to provide both a deeper understanding of the dictates of student behaviour and by extension the appropriate foci for data provision enabling comparative business performance assessment of Higher Education Providers. This research has followed the Design Science Research Process (DSRP) methodology; the developed model has been successfully evaluated and trimmed against the understanding of education practitioners as part of an interview consultation process of the methodology. The analysis of interview feedback and the development and refinement of the proposed model generates the principle findings of the study. The model outlines the factors which might affect students’ choice of the UK Higher Education.

AB - Although regulations and established practices in academia have focused on a data rich model of performance information, both to evidence operational capability and to support recruitment; it is widely considered that this approach has been largely ineffective in addressing student choice behaviour. Historical studies, business, psychology, and technology theories have pointed to the oversimplification that a data led strategy can result in for mapping human behaviour. In this case, decision processes of students are understood to be nuanced by a vast range of factors with variable relevance for each individual. The effort of the study is to address how Systems Thinking and related policy development and associated enabling techniques can be applied to the field in an effort to provide both a deeper understanding of the dictates of student behaviour and by extension the appropriate foci for data provision enabling comparative business performance assessment of Higher Education Providers. This research has followed the Design Science Research Process (DSRP) methodology; the developed model has been successfully evaluated and trimmed against the understanding of education practitioners as part of an interview consultation process of the methodology. The analysis of interview feedback and the development and refinement of the proposed model generates the principle findings of the study. The model outlines the factors which might affect students’ choice of the UK Higher Education.

KW - Higher Education Policy

KW - Systems Thinking

KW - g, Design Science Research

KW - Performance Data

M3 - Chapter

T3 - TBC

BT - Impacts of Globalization on Youth in the Developing World

PB - IGI Global

ER -

Heathcote D, Savage S, Hosseinian-Far A. Factors Affecting University Choice Behaviour in the UK Higher Education. In Impacts of Globalization on Youth in the Developing World. IGI Global. 2019. (TBC).