Fashionline: CSR case of a UK fashion retailer

Nadeem Khan, Nada K Kakabadse, Kulwinder Kaur

Research output: Contribution to JournalArticle

Abstract

This paper presents findings from a corporate social responsibility (CSR) case-study of a UK fashion retailer informed through 22 multi-level internal and 5 external semi-structured interviews. Our research explores the relationship between various stakeholders and their perceptions of CSR issues. Sixteen themes emerge. We find disparity in CSR perceptions at different levels of organization and in views of consumers. Our recommendations are that the UK fashion retailer needs to – better understand normative purpose of CSR and in doing so balance social and environmental factors more equally; engage more widely at an early stage with broader stakeholders (global supply chain; consumers, employees, local populations, regulators, industry players); and better communicate (at different levels internally) along with integrate (external policy makers and with industry) design and implementation of CSR strategies. The authors conclude a gap remains for better CSR frameworks for the UK fashion retailer.
Original languageEnglish
JournalProblems and Perspectives in Management
Volume13
Issue number3
Publication statusPublished - 1 Jan 2015

Keywords

  • UK
  • fashion retailer
  • CSR
  • organization
  • institution
  • emerging market

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    Khan, N., Kakabadse, N. K., & Kaur, K. (2015). Fashionline: CSR case of a UK fashion retailer. Problems and Perspectives in Management, 13(3).