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Game Advertising: A systematic Literature Review
Martin Smith
, Sally Sun
Strategy and International Business
Marketing & Entrepreneurship
Centre for Global Economic and Social Development
Research output
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Contribution to Conference
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Paper
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peer-review
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Dive into the research topics of 'Game Advertising: A systematic Literature Review'. Together they form a unique fingerprint.
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Keyphrases
Systematic Literature Review
100%
Advergames
100%
Popular
33%
Exposure Time
33%
Obesity
33%
Doctoral Studies
33%
Childhood Obesity
33%
Survey Questionnaire
33%
Product Choice
33%
Breakfast Cereals
33%
Credibility Gap
33%
Exposure Experiment
33%
Meta-ethnography
33%
Government Legislation
33%
Gamers
33%
Psychology
Gaming
100%
Thematic Analysis
100%
Childhood Obesity
100%
Social Sciences
Systematic Review
100%
Scientific Methods
50%
Thematic Analysis
50%
Academic Quality
50%
Engineering
Exposure Time
100%
Real Life
100%
Food Science
Breakfast Cereal
100%