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Game Advertising: A systematic Literature Review
Martin Smith
,
Sally Sun
Strategy and International Business
Marketing & Entrepreneurship
Centre for Global Economic and Social Development
Research output
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Paper
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peer-review
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Dive into the research topics of 'Game Advertising: A systematic Literature Review'. Together they form a unique fingerprint.
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Business & Economics
Causality
10%
Cereals
12%
Childhood Obesity
16%
Credibility
9%
Experiment
12%
Gaming
13%
Government
6%
Ideology
11%
Legislation
9%
Literature Review
100%
Obesity
12%
Product Choice
13%
Questionnaire Survey
8%
Research Methods
9%
Thematic Analysis
14%