How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship

Kathleen Mortimer, Sally Patricia Laurie

Research output: Contribution to Journal › Article › peer-review

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- Last Name(descending)

Dr Kathleen Mortimer
- kathleen.mortimernorthampton.acuk
- University of Northampton, Marketing & Entrepreneurship - Associate Professor in Marketing Communications
- University of Northampton, Centre for Health Sciences and Services
- Centre for Sustainable Business Practices
- Centre for Global Economic and Social Development
Person: Academic