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Identifying the components of effective service advertisements
Kathleen Mortimer
Centre for Sustainable Business Practices
Marketing & Entrepreneurship
University of Northampton
Centre for Health Sciences and Services
Research output
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Contribution to Journal
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Article
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Business & Economics
Service Encounter
100%
Documentation
56%
Emotion
44%
Advertising Campaign
34%
Small Sample
28%
Content Analysis
25%
Conceptual Framework
22%
Methodology
14%
Design Methodology
13%