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Impact of brand crises on brand image in the age of corporate social responsibility
Maher Daboul
University of Northampton
Marketing & Entrepreneurship
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Dive into the research topics of 'Impact of brand crises on brand image in the age of corporate social responsibility'. Together they form a unique fingerprint.
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Keyphrases
Corporate Social Responsibility
100%
Brand Crisis
100%
Brand Image
100%
Corporate Social Responsibility Activity
18%
Effective Tool
9%
Motivation
9%
Financial Cost
9%
Positive Impact
9%
Fashion Industry
9%
Socially Responsible
9%
Legal Responsibility
9%
Customer Perception
9%
Customer Response
9%
Stakeholder Perspectives
9%
Carroll
9%
Crisis Impact
9%
Ethical Responsibility
9%
Philanthropic Responsibility
9%
Brand Reputation
9%
Economic Responsibility
9%
Positive Customers
9%
Brand Identity
9%
Negative Effects
9%
Social Sciences
Brand Image
100%
Corporate Social Responsibility
100%
UK
7%
Fashion Industry
7%
Economics, Econometrics and Finance
Corporate Social Responsibility
100%
Brand Image
100%
Fashion Industry
7%
Engineering
Positivity
100%
Negative Effect
100%
Psychology
Social Responsibility
100%