Abstract
Even though spa has a long and extensive history, spa education is relatively new, with education at degree level newly introduced across the world. This is in response to the current recognised shortage currently of adequately trained and experienced individuals across all levels in the industry.
International Spa Management is the first text to address these industry needs. It provides a sound and thorough guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:
- The spa industry: types (mineral and thermal) and destinations
- The spa consumer: behaviour, service and spa design
- The business of spas: marketing, operations, finance and training
- Future directions: strategizing for the future
International Spa Management is the first text to address these industry needs. It provides a sound and thorough guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:
- The spa industry: types (mineral and thermal) and destinations
- The spa consumer: behaviour, service and spa design
- The business of spas: marketing, operations, finance and training
- Future directions: strategizing for the future
| Original language | English |
|---|---|
| Publisher | Goodfellow Publishers |
| Number of pages | 256 |
| ISBN (Electronic) | 978-1-910158-71-5 |
| ISBN (Print) | 978-1-910158-69-2, 978-1-910158-70-8 |
| Publication status | Published - 28 Feb 2017 |
