Legislation, regulation and ethics

Stephan Dahl, Kathleen Mortimer

Research output: Contribution to Book/ReportChapter


Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by ...
Original languageEnglish
Title of host publicationMarketing Ethics & Society
EditorsLynne Eagle, Stephan Dahl
Place of PublicationLondon
Number of pages10
ISBN (Print)9781446296615, 9781446296622
Publication statusPublished - 29 Sep 2015


  • Marketing
  • Ethics
  • Legislation
  • Regulation


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