Abstract
Aviva is a British multinational insurance and public limited company headquartered in London. This case describes disruptions within the organization that arose from shift in wealth (internally) and government regulations (externally) as a result of volatile changes in global climate, public health, and technology. Competing Insurtech start-ups abounded, facilitated by blockchain technology and digitally driven customer engagement and claims management. Aviva’s use of strategic foresight and futures thinking steered the company’s actions as it survived these continuing challenges. Aviva’s implementation of related organizational policies institutionalized its efforts and sustained success.
| Original language | English |
|---|---|
| Title of host publication | Futures Thinking and Organizational Policy |
| Subtitle of host publication | Case Studies for Managing Rapid Change in Social Media, a Shift in Wealth, and Government Instability |
| Editors | Deborah A. Schreiber, Zane L. Berge |
| Place of Publication | United States |
| Publisher | Palgrave Macmillan-US |
| Chapter | 8 |
| Pages | 183-224 |
| Number of pages | 42 |
| Volume | 2 |
| ISBN (Electronic) | 978-3-031-55956-3 |
| ISBN (Print) | 978-3-031-55955-6 |
| DOIs | |
| Publication status | Published - 2 Jun 2024 |
Keywords
- Market Disruption
- Foresight
- Futures Thinking
- Insurance Industry
- Aviva