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Marketing to the Digital Self
Samantha Read
Marketing & Entrepreneurship
Research output
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Contribution to Conference
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peer-review
Overview
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Dive into the research topics of 'Marketing to the Digital Self'. Together they form a unique fingerprint.
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Business & Economics
Marketing
100%
Self-concept
73%
Smartphone
25%
Identity Construction
14%
Individual Perception
14%
Encompassing
11%
Transference
11%
Questionnaire
10%
World Wide Web
7%
Factors
4%