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Marketing to the Digital Self
Samantha Read
Marketing & Entrepreneurship
Research output
:
Contribution to Conference
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Poster
›
peer-review
Overview
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Dive into the research topics of 'Marketing to the Digital Self'. Together they form a unique fingerprint.
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Keyphrases
Self-concept
100%
Digital Self
100%
Digital Possessions
75%
World Wide Web
25%
Application Usage
25%
Quantitative Survey
25%
Digital Environment
25%
Smartphone Application
25%
Real Self
25%
Ideal Self
25%
Psychoanalytic Approaches
25%
Theoretical Understanding
25%
Self-expression
25%
Transference
25%
Individual Perception
25%
Identity Construction
25%
Consumer Use
25%
Consumer Engagement
25%
Individual Self
25%
Digital Tools
25%
Digital Version
25%
Smartphone Users
25%
Branded Applications
25%
User Intention
25%
Consumer Views
25%
Mediating Factors
25%
Extended Self
25%
Usage Intention
25%
Intention to Participate
25%
Self-extension
25%
Musical Composition
25%
Continued Use
25%
Brand Engagement in Self-concept
25%
Psychology
Digital Environment
100%
Extended Self
100%