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Partner or supplier: an examination of client/agency relationships in an IMC context
Kathleen Mortimer
,
Sally Laurie
University of Northampton
Centre for Sustainable Business Practices
Centre for Health Sciences and Services
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Kathleen Mortimer
kathleen.mortimer@northampton.ac.uk
University of Northampton
,
Marketing & Entrepreneurship
- Senior Lecturer in Business
University of Northampton
,
Centre for Health Sciences and Services
Centre for Sustainable Business Practices
China and Emerging Economies Centre
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Academic