Partner or supplier: an examination of client/agency relationships in an IMC context

Kathleen Mortimer, Sally Laurie

Research output: Contribution to Journal › Article › peer-review

1 results
- Last Name(descending)

Dr Kathleen Mortimer
- kathleen.mortimernorthampton.acuk
- University of Northampton, Marketing & Entrepreneurship - Associate Professor in Marketing Communications
- University of Northampton, Centre for Health Sciences and Services
- Centre for Sustainable Business Practices
- Centre for Global Economic and Social Development
Person: Academic