Perceived brand salience and destination brand loyalty from international tourists’ perspectives: the case of Dead Sea destination, Jordan

Business & Economics

• Brand Image 66%
• Brand Loyalty 99%
• Comparative Study 4%
• Design Methodology 2%
• Destination 71%
• Destination Loyalty 85%
• Empirical Evidence 4%
• Factors 3%
• Integrated 2%
• Integrated Model 14%
• International Studies 5%
• Jordan 100%
• Perceived Quality 24%
• Physical Environment 32%
• Questionnaire 4%
• Structural Path Analysis 7%
• Targeting 4%
• Tourism 6%
• Tourism Destination 23%
• Tourist Satisfaction 5%
• Tourists 85%

Social Sciences

• driver 20%
• evidence 2%
• Jordan 99%
• loyalty 93%
• methodology 3%
• path analysis 6%
• questionnaire 3%
• structural analysis 7%
• Tourism 36%
• tourist 85%

Earth & Environmental Sciences

• analysis 1%
• comparative study 5%
• effect 1%
• methodology 3%
• organization 8%
• path analysis 8%
• physical environment 41%
• sea 49%
• targeting 6%
• test 2%
• tourism 38%