Playing with design – preparing designers for the global market

Research output: Contribution to conference typesPaper

Abstract

Inspiring and encouraging creativity in the young, nurturing imagination and enthralling them in the global world of possibilities is our task as parents and educators. We use stories to encourage children to play and use toys to help them recreate imaginary worlds and to generate new ideas. We draw on our own cultural heritage and experience and rediscover for ourselves the worlds of fairy tales and superheroes. As lecturers at a British University we are using this child’s world of imagination - created through drawing and play, illustration and toy making - to teach not only design but also a wide range of skills that should enable students to find new opportunities in global markets. Live client projects with manufacturers and distributors of toys and games have benefited students, charities and the UK market. The firms and organisations involved have been drawn from the community surrounding the university, the UK and overseas. Instilling the notion of playful creativity gives students’ design work the ability to cross the boundaries that exist between generations and cultures. Using three case studies of our work with Sue Ryder (designing doll’s houses) John Crane Toys (wooden toys) and the Santander Bank (picture books and toys), we will exemplify relevant student learning by tackling key skills and issues such as ethics, quality, sustainability, cultural diversity, intellectual property, and visual literacy. The case studies demonstrate that design students get timely exposure to resource management and the global market, considering the particular manufacturing processes and distribution networks associated with the production of books, toys and games. We captured the learning through feedback and mapped the client interaction and situated learning with factory visits and attending trade fairs. We reviewed the collaboration with partners, drawing from expertise residing within the University. Toy design provides insights for communities of practice ranging from education and child development, knowledge and brand management, to regulators of conformity and safety standards. The joint paper will illustrate our playful approach to designing and how the process has affected not only what we teach but also our plans for further research and collaboration. The paper concludes with a discussion of our experience about the value of designing for play at degree and postgraduate level
Original languageEnglish
Publication statusPublished - 26 Jul 2011
Event6th International Toy Research Association (ITRA) Congress: Toys and Learning in Different Cultures - Bursa, Turkey
Duration: 26 Jul 2011 → …

Conference

Conference6th International Toy Research Association (ITRA) Congress: Toys and Learning in Different Cultures
Period26/07/11 → …

Fingerprint

toy
market
student
creativity
learning
fairy tale
intellectual property
cultural diversity
conformity
cultural heritage
factory
management
overseas
community
bank
manufacturing
experience
parents
expertise
university teacher

Keywords

  • Battle
  • Toy
  • Vicki Battle
  • cross-cultural
  • design
  • education

Cite this

Thomas, V., Schaber, F., & Turner, R. L. (2011). Playing with design – preparing designers for the global market. Paper presented at 6th International Toy Research Association (ITRA) Congress: Toys and Learning in Different Cultures, .
Thomas, Vicki ; Schaber, Friedemann ; Turner, Randle L. / Playing with design – preparing designers for the global market. Paper presented at 6th International Toy Research Association (ITRA) Congress: Toys and Learning in Different Cultures, .
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Thomas, V, Schaber, F & Turner, RL 2011, 'Playing with design – preparing designers for the global market' Paper presented at 6th International Toy Research Association (ITRA) Congress: Toys and Learning in Different Cultures, 26/07/11, .

Playing with design – preparing designers for the global market. / Thomas, Vicki; Schaber, Friedemann; Turner, Randle L.

2011. Paper presented at 6th International Toy Research Association (ITRA) Congress: Toys and Learning in Different Cultures, .

Research output: Contribution to conference typesPaper

TY - CONF

T1 - Playing with design – preparing designers for the global market

AU - Thomas, Vicki

AU - Schaber, Friedemann

AU - Turner, Randle L

PY - 2011/7/26

Y1 - 2011/7/26

N2 - Inspiring and encouraging creativity in the young, nurturing imagination and enthralling them in the global world of possibilities is our task as parents and educators. We use stories to encourage children to play and use toys to help them recreate imaginary worlds and to generate new ideas. We draw on our own cultural heritage and experience and rediscover for ourselves the worlds of fairy tales and superheroes. As lecturers at a British University we are using this child’s world of imagination - created through drawing and play, illustration and toy making - to teach not only design but also a wide range of skills that should enable students to find new opportunities in global markets. Live client projects with manufacturers and distributors of toys and games have benefited students, charities and the UK market. The firms and organisations involved have been drawn from the community surrounding the university, the UK and overseas. Instilling the notion of playful creativity gives students’ design work the ability to cross the boundaries that exist between generations and cultures. Using three case studies of our work with Sue Ryder (designing doll’s houses) John Crane Toys (wooden toys) and the Santander Bank (picture books and toys), we will exemplify relevant student learning by tackling key skills and issues such as ethics, quality, sustainability, cultural diversity, intellectual property, and visual literacy. The case studies demonstrate that design students get timely exposure to resource management and the global market, considering the particular manufacturing processes and distribution networks associated with the production of books, toys and games. We captured the learning through feedback and mapped the client interaction and situated learning with factory visits and attending trade fairs. We reviewed the collaboration with partners, drawing from expertise residing within the University. Toy design provides insights for communities of practice ranging from education and child development, knowledge and brand management, to regulators of conformity and safety standards. The joint paper will illustrate our playful approach to designing and how the process has affected not only what we teach but also our plans for further research and collaboration. The paper concludes with a discussion of our experience about the value of designing for play at degree and postgraduate level

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KW - Battle

KW - Toy

KW - Vicki Battle

KW - cross-cultural

KW - design

KW - education

M3 - Paper

ER -

Thomas V, Schaber F, Turner RL. Playing with design – preparing designers for the global market. 2011. Paper presented at 6th International Toy Research Association (ITRA) Congress: Toys and Learning in Different Cultures, .