Pledge toward Workforce Diversity and Organizational Wellbeing: A Case Study of Aviva Plc

Headquartered in London, Aviva Plc is a British multinational firm offering a broad range of financial services in life insurance, general insurance and pensions. Aviva Plc employs over 28,000 people around the world, with a current customer base ~ 31 million globally. As a service sector employer, Aviva recognizes that success of the organization depends on developing and maintaining the wellbeing of a very diverse group of employees and customers. The purpose of this case chapter is to discuss the foresight methods adopted by Aviva to help align diverse contributions from employees with maximum service to customers, while increasing flexibility, capability and competitiveness in everchanging environments. This chapter will also assess the key factors and business efforts underlying the company’s long-term success, including a range of management strategies and organizational policies used by Aviva to sustain a competitive edge in the insurance industry’s global market.