Positive Impacts of Covid-19 on the Luxury Hotel Practices

Sarah Thangadurai; Vally Senasi

Positive Impacts of Covid-19 on the Luxury Hotel Practices

Sarah Thangadurai, Vally Senasi

Events, Tourism & Hospitality

Research output: Contribution to Book/Report › Conference Contribution › peer-review

Abstract

The current research spectrum is intensifying as vast majority of scholars attempt to discover the negative effects of Covid-19 on the hotel industry due to the immense loss the industry endured since 2020. Subsequently, the positive effects the pandemic has brought have been hugely neglected. This report attempts to explore the positive changes the pandemic has brought in the luxury hotel sector with examples of strategies employed globally. Based on evidences from existing academic research, magazines and newspaper clippings, two forms of strategies are identified and discussed; alteration of business models and utilisation of technology. It is evident that luxury hotels alter their business models by reinventing viable services and introducing new strategies. Furthermore, technology is utilised in different ways; through introduction of digital key cards, robot employees and other in-room and off-room technological tools. These strategies also play a key role in shaping future trends in the hotel industry which directly lead to future research opportunities.

Original language	English
Title of host publication	Tourism and the Global Crises
Subtitle of host publication	Proceedings of the International Scientific Congress Organised by Tourism Department at Faculty of Economics of the "St Cyril and St Methodius" University of Veliko Turnovo, 21 April 2021
Place of Publication	Veliko Turnovo
Publisher	Ай анд Би
Pages	277-288
Number of pages	12
ISBN (Print)	978-619-7281-73-6
Publication status	Published - 21 Apr 2021
Event	International Scientific Conference "Tourism and the Global Crises" - Online (National Institute of Geophysics, Geodesy and Geography Bulgarian Academy of Sciences), Sofia, Bulgaria Duration: 21 Apr 2021 → 21 Apr 2021 https://drive.google.com/file/d/1flA60TOwhZZM3obmmPLF_TbIBOJz0T84/view

Conference

Conference	International Scientific Conference "Tourism and the Global Crises"
Country/Territory	Bulgaria
City	Sofia
Period	21/04/21 → 21/04/21
Internet address	https://drive.google.com/file/d/1flA60TOwhZZM3obmmPLF_TbIBOJz0T84/view

Keywords

strategies, luxury hotels, Covid-19

Cite this

Thangadurai, Sarah ; Senasi, Vally. / Positive Impacts of Covid-19 on the Luxury Hotel Practices. Tourism and the Global Crises: Proceedings of the International Scientific Congress Organised by Tourism Department at Faculty of Economics of the "St Cyril and St Methodius" University of Veliko Turnovo, 21 April 2021. Veliko Turnovo : Ай анд Би, 2021. pp. 277-288

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abstract = "The current research spectrum is intensifying as vast majority of scholars attempt to discover the negative effects of Covid-19 on the hotel industry due to the immense loss the industry endured since 2020. Subsequently, the positive effects the pandemic has brought have been hugely neglected. This report attempts to explore the positive changes the pandemic has brought in the luxury hotel sector with examples of strategies employed globally. Based on evidences from existing academic research, magazines and newspaper clippings, two forms of strategies are identified and discussed; alteration of business models and utilisation of technology. It is evident that luxury hotels alter their business models by reinventing viable services and introducing new strategies. Furthermore, technology is utilised in different ways; through introduction of digital key cards, robot employees and other in-room and off-room technological tools. These strategies also play a key role in shaping future trends in the hotel industry which directly lead to future research opportunities.",

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Thangadurai, S & Senasi, V 2021, Positive Impacts of Covid-19 on the Luxury Hotel Practices. in Tourism and the Global Crises: Proceedings of the International Scientific Congress Organised by Tourism Department at Faculty of Economics of the "St Cyril and St Methodius" University of Veliko Turnovo, 21 April 2021. Ай анд Би, Veliko Turnovo, pp. 277-288, International Scientific Conference "Tourism and the Global Crises", Sofia, Bulgaria, 21/04/21.

Positive Impacts of Covid-19 on the Luxury Hotel Practices. / Thangadurai, Sarah; Senasi, Vally.
Tourism and the Global Crises: Proceedings of the International Scientific Congress Organised by Tourism Department at Faculty of Economics of the "St Cyril and St Methodius" University of Veliko Turnovo, 21 April 2021. Veliko Turnovo: Ай анд Би, 2021. p. 277-288.

Research output: Contribution to Book/Report › Conference Contribution › peer-review

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T1 - Positive Impacts of Covid-19 on the Luxury Hotel Practices

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AU - Senasi, Vally

PY - 2021/4/21

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N2 - The current research spectrum is intensifying as vast majority of scholars attempt to discover the negative effects of Covid-19 on the hotel industry due to the immense loss the industry endured since 2020. Subsequently, the positive effects the pandemic has brought have been hugely neglected. This report attempts to explore the positive changes the pandemic has brought in the luxury hotel sector with examples of strategies employed globally. Based on evidences from existing academic research, magazines and newspaper clippings, two forms of strategies are identified and discussed; alteration of business models and utilisation of technology. It is evident that luxury hotels alter their business models by reinventing viable services and introducing new strategies. Furthermore, technology is utilised in different ways; through introduction of digital key cards, robot employees and other in-room and off-room technological tools. These strategies also play a key role in shaping future trends in the hotel industry which directly lead to future research opportunities.

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T2 - International Scientific Conference "Tourism and the Global Crises"

Y2 - 21 April 2021 through 21 April 2021

ER -

Positive Impacts of Covid-19 on the Luxury Hotel Practices

Abstract

Conference

Keywords

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Cite this