Positive Impacts of Covid-19 on the Luxury Hotel Practices

Sarah Thangadurai, Vally Senasi

Research output: Contribution to Book/ReportConference Contributionpeer-review


The current research spectrum is intensifying as vast majority of scholars attempt to discover the negative effects of Covid-19 on the hotel industry due to the immense loss the industry endured since 2020. Subsequently, the positive effects the pandemic has brought have been hugely neglected. This report attempts to explore the positive changes the pandemic has brought in the luxury hotel sector with examples of strategies employed globally. Based on evidences from existing academic research, magazines and newspaper clippings, two forms of strategies are identified and discussed; alteration of business models and utilisation of technology. It is evident that luxury hotels alter their business models by reinventing viable services and introducing new strategies. Furthermore, technology is utilised in different ways; through introduction of digital key cards, robot employees and other in-room and off-room technological tools. These strategies also play a key role in shaping future trends in the hotel industry which directly lead to future research opportunities.
Original languageEnglish
Title of host publicationTourism and the Global Crises
Subtitle of host publicationProceedings of the International Scientific Congress Organised by Tourism Department at Faculty of Economics of the "St Cyril and St Methodius" University of Veliko Turnovo, 21 April 2021
Place of PublicationVeliko Turnovo
PublisherАй анд Би
Number of pages12
ISBN (Print)978-619-7281-73-6
Publication statusPublished - 21 Apr 2021
EventInternational Scientific Conference "Tourism and the Global Crises" - Online (National Institute of Geophysics, Geodesy and Geography Bulgarian Academy of Sciences), Sofia, Bulgaria
Duration: 21 Apr 202121 Apr 2021


ConferenceInternational Scientific Conference "Tourism and the Global Crises"
Internet address


  • strategies, luxury hotels, Covid-19


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