Original language | English |
---|---|
Pages (from-to) | 131-146 |
Number of pages | 16 |
Journal | Journal of Services Marketing |
Volume | 15 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Apr 2001 |
Keywords
- Advertising
- Service industries
- Services marketing
Research output: Contribution to Journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 131-146 |
Number of pages | 16 |
Journal | Journal of Services Marketing |
Volume | 15 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Apr 2001 |