Services advertising: The agency viewpoint

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)131-146
Number of pages16
JournalJournal of Services Marketing
Volume15
Issue number2
DOIs
Publication statusPublished - 1 Apr 2001

Keywords

  • Advertising
  • Service industries
  • Services marketing

Cite this

@article{1a65f63f832646dc84da7f2f56cb1e0a,
title = "Services advertising: The agency viewpoint",
keywords = "Advertising, Service industries, Services marketing",
author = "Kathleen Mortimer",
year = "2001",
month = "4",
day = "1",
doi = "10.1108/08876040110387926",
language = "English",
volume = "15",
pages = "131--146",
journal = "Journal of Services Marketing",
issn = "0887-6045",
publisher = "Emerald",
number = "2",

}

Services advertising: The agency viewpoint. / Mortimer, Kathleen.

In: Journal of Services Marketing, Vol. 15, No. 2, 01.04.2001, p. 131-146.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Services advertising: The agency viewpoint

AU - Mortimer, Kathleen

PY - 2001/4/1

Y1 - 2001/4/1

KW - Advertising

KW - Service industries

KW - Services marketing

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U2 - 10.1108/08876040110387926

DO - 10.1108/08876040110387926

M3 - Article

VL - 15

SP - 131

EP - 146

JO - Journal of Services Marketing

JF - Journal of Services Marketing

SN - 0887-6045

IS - 2

ER -