Services advertising: The agency viewpoint

Kathleen Mortimer

doi:10.1108/08876040110387926

Services advertising: The agency viewpoint

Kathleen Mortimer

Research output: Contribution to Journal › Article › peer-review

Original language	English
Pages (from-to)	131-146
Number of pages	16
Journal	Journal of Services Marketing
Volume	15
Issue number	2
DOIs	https://doi.org/10.1108/08876040110387926
Publication status	Published - 1 Apr 2001

Keywords

Advertising
Service industries
Services marketing

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10.1108/08876040110387926

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title = "Services advertising: The agency viewpoint",

keywords = "Advertising, Service industries, Services marketing",

author = "Kathleen Mortimer",

year = "2001",

month = apr,

day = "1",

doi = "10.1108/08876040110387926",

language = "English",

volume = "15",

pages = "131--146",

journal = "Journal of Services Marketing",

issn = "0887-6045",

publisher = "Emerald Publishing",

number = "2",

}

TY - JOUR

T1 - Services advertising: The agency viewpoint

AU - Mortimer, Kathleen

PY - 2001/4/1

Y1 - 2001/4/1

KW - Advertising

KW - Service industries

KW - Services marketing

UR - http://www.mendeley.com/research/services-advertising-agency-viewpoint

U2 - 10.1108/08876040110387926

DO - 10.1108/08876040110387926

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SN - 0887-6045

VL - 15

SP - 131

EP - 146

JO - Journal of Services Marketing

JF - Journal of Services Marketing

IS - 2

ER -

Services advertising: The agency viewpoint

Keywords

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