Shaping Innovation Culture & Context for Sustainable Advantage

Foluso Laguda, Adrian Pryce

Research output: Book/ReportTechnical Report


The University of Northampton and Whitecap Consulting hosted a successful Innovate or Die! Shaping Culture & Context for Sustainable Advantage webinar in June 2021, featuring keynote presentations from two Northamptonshire businesses – Medigold Health and Pallite – as well as from Whitecap Consulting.

This event has led to a proposal for a county-wide innovation ecosystem mapping project to identify the key innovation capabilities and resources needed to support the growth ambitions of businesses in Northamptonshire. More information about this project can be found in the Northamptonshire Innovation Proposal document.

This article summarises Whitecap’s presentation at the webinar, which explored:

• Crucial behaviours that most innovative organisations exhibit
• Characteristics that make them effective
• Key considerations for developing an innovation capacity
Original languageEnglish
Place of PublicationNorthampton
PublisherCentre for Sustainable Business Practices
Number of pages8
Publication statusPublished - 10 Nov 2021


  • innovation
  • sustainability
  • sustainable advantage
  • innovation culture
  • innovation ecosystem


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