Sharenting: Pride, affect and the day to day politics of digital mothering

Lisa Lazard, Rose Capdevila, Charlotte Jade Dann, Abigail Locke, Sandra Roper

Research output: Contribution to JournalArticlepeer-review


The coming together of parenting and routine posting on social networking sites has become a visible and recognisable theme and the term ‘sharenting’ has found a place in everyday talk to describe some forms of parental digital sharing practices. However, while social media has undoubtedly provided a space for parents to share experiences and receive support around parenting, sharenting remains a contestable issue. Thus, one reading of sharenting would be as a display of good parenting as mothers ‘show off’ their children as a marker of success. However, the term also can be used pejoratively to describe parental oversharing of child-focused images and content. In this paper we explore the practice of sharenting in terms of pride, affect, and the politics of digital mothering in a neoliberal context to conclude that sharenting can be best understood as a complex affective and intersectional accomplishment that produces motherhood and family as communicative activities within digital social practices.
Original languageEnglish
Pages (from-to)1-20
Number of pages20
JournalSocial and Personality Psychology Compass
Issue number4
Early online date6 Mar 2019
Publication statusE-pub ahead of print - 6 Mar 2019


  • Sharenting
  • Humblebragging
  • Pride
  • Affect
  • Digital mothering
  • Gender
  • Parenting online

Fingerprint Dive into the research topics of 'Sharenting: Pride, affect and the day to day politics of digital mothering'. Together they form a unique fingerprint.

Cite this