Social & Non-Profit Marketing

Research output: Contribution to Book/ReportChapter

Original languageEnglish
Title of host publicationContemporary Issues in Marketing
Subtitle of host publicationPrinciples & Practice
EditorsAyantunji Gbadamosi
Place of PublicationLondon
PublisherSage
Chapter11
Pages337-362
Number of pages26
ISBN (Print)9781526478863, 9781526478887
Publication statusPublished - 20 Sep 2019

Keywords

  • Social
  • Non-profit
  • Marketing

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