Social & Non-Profit Marketing

Research output: Contribution to Book/Report › Chapter

Original language	English
Title of host publication	Contemporary Issues in Marketing
Subtitle of host publication	Principles & Practice
Editors	Ayantunji Gbadamosi
Place of Publication	London
Publisher	Sage
Chapter	11
Pages	337-362
Number of pages	26
ISBN (Print)	9781526478863, 9781526478887
Publication status	Published - 20 Sept 2019

Keywords

@inbook{e35261105cb341a58ee0c0794eafc629,

title = "Social \& Non-Profit Marketing",

keywords = "Social, Non-profit, Marketing",

author = "Nayyer Samad",

year = "2019",

month = sep,

day = "20",

language = "English",

isbn = "9781526478863",

pages = "337--362",

editor = "\{Gbadamosi \}, \{Ayantunji \}",

booktitle = "Contemporary Issues in Marketing",

publisher = "Sage",

}