Student-based brand equity in the business schools sector: An exploratory study

Keyphrases

• Business Schools 100%
• School Sector 100%
• Brand Equity 100%
• Student Perspectives 33%
• Peruvian 33%
• Perceived Quality 33%
• Brand Perception 33%
• Brand Equity Dimensions 33%
• Enrolled Students 33%
• Brand Loyalty 16%
• Specific Reference 16%
• Increased Competition 16%
• Marketing Strategy 16%
• Education Market 16%
• Strong Brand 16%
• Brand Association 16%
• Brand Awareness 16%

Social Sciences

• Industrial Sector 100%
• Business School 100%
• Brand Equity 100%
• Marketing Strategy 16%
• Brand Loyalty 16%

Economics, Econometrics and Finance

• Brand Equity 100%
• Brand Loyalty 16%
• Marketing Management 16%