Abstract
This paper explores the attitudes that students have towards advertising. It is a replication of a study by Beard in 2003 and utilises the same questionnaire to examine ethical, economic, social and regulatory concerns across a sample of students in a UK university. The results indicate that the views of students are generally negative, as has been found in earlier research. Consumer empowerment has not led to a more positive perception of advertising. There is a strong call for more truthful and realistic advertising and a growing concern that advertising is manipulating people and more regulation is needed.
| Original language | English |
|---|---|
| Pages | 1-12 |
| Number of pages | 12 |
| Publication status | Published - 2 Jul 2016 |
| Event | 15th International Conference on Research in Advertising (ICORIA) 2016 - Ljubljana, Slovenia Duration: 30 Jun 2016 → 2 Jul 2016 http://www.europeanadvertisingacademy.org/wp/wp-content/uploads/2016/06/ICORIA-2016-programme-final.pdf |
Conference
| Conference | 15th International Conference on Research in Advertising (ICORIA) 2016 |
|---|---|
| Country/Territory | Slovenia |
| City | Ljubljana |
| Period | 30/06/16 → 2/07/16 |
| Internet address |
Keywords
- Students
- attitudes
- digital
- advertising