The advertising of services: Consumer views v. normative guidelines

Kathleen Mortimer, Brian P. Mathews

Research output: Contribution to journalArticle

Original languageEnglish
JournalService Industries Journal
Volume18
Issue number3
DOIs
Publication statusPublished - 1998

Cite this

@article{296f2cda5de44c22ab85fb33d08dc557,
title = "The advertising of services: Consumer views v. normative guidelines",
author = "Kathleen Mortimer and Mathews, {Brian P.}",
year = "1998",
doi = "10.1080/02642069800000029",
language = "English",
volume = "18",
journal = "Service Industries Journal",
issn = "0264-2069",
publisher = "Taylor & Francis",
number = "3",

}

The advertising of services: Consumer views v. normative guidelines. / Mortimer, Kathleen; Mathews, Brian P.

In: Service Industries Journal, Vol. 18, No. 3, 1998.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The advertising of services: Consumer views v. normative guidelines

AU - Mortimer, Kathleen

AU - Mathews, Brian P.

PY - 1998

Y1 - 1998

UR - http://www.mendeley.com/research/advertising-services-consumer-views-v-normative-guidelines

U2 - 10.1080/02642069800000029

DO - 10.1080/02642069800000029

M3 - Article

VL - 18

JO - Service Industries Journal

JF - Service Industries Journal

SN - 0264-2069

IS - 3

ER -