The advertising of services: Consumer views v. normative guidelines

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@article{296f2cda5de44c22ab85fb33d08dc557,

title = "The advertising of services: Consumer views v. normative guidelines",

author = "Kathleen Mortimer and Mathews, \{Brian P.\}",

year = "1998",

doi = "10.1080/02642069800000029",

language = "English",

volume = "18",

journal = "Service Industries Journal",

issn = "0264-2069",

publisher = "Taylor and Francis Ltd.",

number = "3",

}

TY - JOUR

T1 - The advertising of services: Consumer views v. normative guidelines

AU - Mortimer, Kathleen

AU - Mathews, Brian P.

PY - 1998

Y1 - 1998

UR - http://www.mendeley.com/research/advertising-services-consumer-views-v-normative-guidelines

U2 - 10.1080/02642069800000029

DO - 10.1080/02642069800000029

M3 - Article

SN - 0264-2069

VL - 18

JO - Service Industries Journal

JF - Service Industries Journal

IS - 3

ER -