The case for social marketing in gonorrhoea prevention: Insights from sexual lifestyles in Glasgow genitourinary medicine clinic attendees

Anne Scoular, Kirsty Abu-Rajab, Andy Winter, Judith Connell, Graham Hart

Research output: Contribution to Book/Report typesChapterResearchpeer-review

Abstract

We conducted a matched case-control study to investigate social factors associated with gonorrhoea acquisition among genitourinary (GU) medicine clinic attendees, designed to inform appropriate prevention strategies. Detailed social and behavioural data were elicited using a self-completed questionnaire. The effect sizes of these characteristics were quantified using univariate and multivariable conditional logistic regression in 53 cases and 106 matched controls. Homo-bisexual orientation was the strongest independent predictor of gonorrhoea acquisition (Adjusted odds ratio 31.1 (95% confidence intervals, 3.09-312.92). Other independent predictors were not currently being in a relationship and concordant residential characteristics. Three principal implications for sexual health policy were identified; social marketing approaches to gonorrhoea prevention should focus on gay men and individuals not in established relationships; gonorrhoea prevention should be more closely integrated with wider social inclusion policies; finally, more proactive, systematic and theory-based approaches should capitalize on opportunities for sexual health promotion in GU medicine clinic settings.
Original languageEnglish
Title of host publicationInternational Journal of STD and AIDS
Pages545-549
Number of pages5
DOIs
Publication statusPublished - Aug 2008

Publication series

NameInternational Journal of STD and AIDS
Volume19

Fingerprint

Social Marketing
Gonorrhea
Life Style
Medicine
Reproductive Health
Hominidae
Public Policy
Health Policy
Health Promotion
Case-Control Studies
Logistic Models
Odds Ratio
Confidence Intervals
Sexual Minorities

Keywords

  • Case-control studies
  • Gonorrhoea
  • Risk factors
  • Sexually transmitted diseases
  • Social environment

Cite this

Scoular, A., Abu-Rajab, K., Winter, A., Connell, J., & Hart, G. (2008). The case for social marketing in gonorrhoea prevention: Insights from sexual lifestyles in Glasgow genitourinary medicine clinic attendees. In International Journal of STD and AIDS (pp. 545-549). (International Journal of STD and AIDS; Vol. 19). https://doi.org/10.1258/ijsa.2007.007177
Scoular, Anne ; Abu-Rajab, Kirsty ; Winter, Andy ; Connell, Judith ; Hart, Graham. / The case for social marketing in gonorrhoea prevention: Insights from sexual lifestyles in Glasgow genitourinary medicine clinic attendees. International Journal of STD and AIDS. 2008. pp. 545-549 (International Journal of STD and AIDS).
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Scoular, A, Abu-Rajab, K, Winter, A, Connell, J & Hart, G 2008, The case for social marketing in gonorrhoea prevention: Insights from sexual lifestyles in Glasgow genitourinary medicine clinic attendees. in International Journal of STD and AIDS. International Journal of STD and AIDS, vol. 19, pp. 545-549. https://doi.org/10.1258/ijsa.2007.007177

The case for social marketing in gonorrhoea prevention: Insights from sexual lifestyles in Glasgow genitourinary medicine clinic attendees. / Scoular, Anne; Abu-Rajab, Kirsty; Winter, Andy; Connell, Judith; Hart, Graham.

International Journal of STD and AIDS. 2008. p. 545-549 (International Journal of STD and AIDS; Vol. 19).

Research output: Contribution to Book/Report typesChapterResearchpeer-review

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Scoular A, Abu-Rajab K, Winter A, Connell J, Hart G. The case for social marketing in gonorrhoea prevention: Insights from sexual lifestyles in Glasgow genitourinary medicine clinic attendees. In International Journal of STD and AIDS. 2008. p. 545-549. (International Journal of STD and AIDS). https://doi.org/10.1258/ijsa.2007.007177