The case for social marketing in gonorrhoea prevention: Insights from sexual lifestyles in Glasgow genitourinary medicine clinic attendees

Anne Scoular, Kirsty Abu-Rajab, Andy Winter, Judith Connell, Graham Hart

Research output: Contribution to Book/ReportChapter

Abstract

We conducted a matched case-control study to investigate social factors associated with gonorrhoea acquisition among genitourinary (GU) medicine clinic attendees, designed to inform appropriate prevention strategies. Detailed social and behavioural data were elicited using a self-completed questionnaire. The effect sizes of these characteristics were quantified using univariate and multivariable conditional logistic regression in 53 cases and 106 matched controls. Homo-bisexual orientation was the strongest independent predictor of gonorrhoea acquisition (Adjusted odds ratio 31.1 (95% confidence intervals, 3.09-312.92). Other independent predictors were not currently being in a relationship and concordant residential characteristics. Three principal implications for sexual health policy were identified; social marketing approaches to gonorrhoea prevention should focus on gay men and individuals not in established relationships; gonorrhoea prevention should be more closely integrated with wider social inclusion policies; finally, more proactive, systematic and theory-based approaches should capitalize on opportunities for sexual health promotion in GU medicine clinic settings.
Original languageEnglish
Title of host publicationInternational Journal of STD and AIDS
Pages545-549
Number of pages5
DOIs
Publication statusPublished - Aug 2008

Publication series

NameInternational Journal of STD and AIDS
Volume19

Keywords

  • Case-control studies
  • Gonorrhoea
  • Risk factors
  • Sexually transmitted diseases
  • Social environment

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    Scoular, A., Abu-Rajab, K., Winter, A., Connell, J., & Hart, G. (2008). The case for social marketing in gonorrhoea prevention: Insights from sexual lifestyles in Glasgow genitourinary medicine clinic attendees. In International Journal of STD and AIDS (pp. 545-549). (International Journal of STD and AIDS; Vol. 19). https://doi.org/10.1258/ijsa.2007.007177