The impact of price fairness and service value on hotel price satisfaction and customer satisfaction

Sarah Thangadurai

Research output: Contribution to JournalArticlepeer-review

Abstract

Malaysia’s tourism industry is deeply wounded following several unfortunate incidents in recent years. As a result, hotels across Malaysia are poorly performing compared to how they have performed in the past years. Although previous researchers confirm the fairness and service value in predicting customer satisfaction and hotels’ performance, previous researchers have failed to establish how well price fairness and service value increase price
satisfaction and customer satisfaction, fairness and service value affect price satisfaction and customer satisfaction in the Malaysian hotel industry. A total of 166 responses have been collected from leisure tourists that come from across the world. The findings reveal that price fairness and service value are useful predictors of hotel price satisfaction and customer satisfaction. The study also offers potential research avenue for future researchers.
Original languageEnglish
Article number92
Pages (from-to)46422-46430
JournalInternational Journal of Current Research
Volume9
Issue number2
Publication statusPublished - 28 Feb 2017

Keywords

  • Price fairness
  • service value
  • customer satisfaction

Fingerprint

Dive into the research topics of 'The impact of price fairness and service value on hotel price satisfaction and customer satisfaction'. Together they form a unique fingerprint.

Cite this