The impact of robots, artificial intelligence, and service automation on service quality in hospitality

Research output: Contribution to Book/ReportChapter

Abstract

Purpose- The purpose of this chapter is to critically evaluate the implementation of technologies from the perspective of guest services, innovation and visitor
experiences. The paper focuses on the value of robots, service automation and
artificial intelligence in hospitality and examines their influence on service quality

Design/methodology/approach- The chapter is a critical and conceptual overview of the emergence and implementation of robots, service automation and artificial
intelligence in the hospitality with an emphasis on service, service quality and guest experience. A comprehensive overview of the academic literature of customer service and guest experience is combined with industry examples from various service operations in hospitality in order to examine the implementation of RAISA in the hospitality industry from a range of academic and practical viewpoints.

Findings- The chapter argues that despite the global acceptance of technologies in service industries in general and hospitality in particular, it remains difficult to find the right balance between digital and human interactions. In the context of service quality, the implementation of robots and service automation is increasingly important for gaining a competitive advantage, but the provision of more personalized guest experiences remains controversial.

Originality/value- The study provides a comprehensive and systematic review of
RAISA in a hospitality context and examine their impacts on service quality. The
chapter is a critical examination of the potential of RAISA to transform the service
experience and raises some fundamental questions regarding the need for RAISA, its practical implications and impact over the understanding and measurement of service quality.
Original languageEnglish
Title of host publicationRobots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality
EditorsStanislav Ivanov, Craig Webster
Place of PublicationUK
PublisherEmerald Publishing
Publication statusAccepted/In press - 14 Feb 2019

    Fingerprint

Keywords

  • Tourism
  • Hospitality
  • Service Quality
  • Service Automation
  • Robots
  • Artificial Intelligence

Cite this

Naumov, N. (Accepted/In press). The impact of robots, artificial intelligence, and service automation on service quality in hospitality. In S. Ivanov, & C. Webster (Eds.), Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality Emerald Publishing.