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The internal and external challenges facing clients in implementing IMC
Kathleen Mortimer
, Sally Laurie
University of Northampton
Centre for Sustainable Business Practices
Centre for Health Sciences and Services
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Keyphrases
External Challenges
100%
Integrated Marketing Communications
100%
Internal Challenges
100%
Management Literature
50%
Change Management
50%
Conflict Theory
50%
Social Exchange Theory
50%
Decision-making Theory
50%
Implementation Barriers
50%
Social Sciences
UK
100%
Marketing Communication
100%
Social Exchange Theory
50%
Conflict Theory
50%
Change Management
50%
Decision Making
50%
Academic
50%