The relevance of images in user generated content. A mixed method study of when and why major brands retweet

Kardi Somerfield, Kathleen Mortimer, Geraint Evans

Research output: Contribution to Journal › Article › peer-review

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- Last Name(descending)

Dr Kathleen Mortimer
- kathleen.mortimernorthampton.acuk
- University of Northampton, Marketing & Entrepreneurship - Senior Lecturer in Business
- University of Northampton, Centre for Health Sciences and Services
- Centre for Sustainable Business Practices
- China and Emerging Economies Centre
Person: Academic