The relevance of images in user generated content. A mixed method study of when and why major brands retweet

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• Kathleen Mortimer

  • kathleen.mortimer@northampton.ac.uk

  • University of Northampton, Marketing & Entrepreneurship - Senior Lecturer in Business
  • University of Northampton, Centre for Health Sciences and Services
  • Centre for Sustainable Business Practices
  • China and Emerging Economies Centre

  Person: Academic