The Rise and Rise of the Pound Store: Functionality and Freedom under Austerity

British high streets have seen a huge increase in the number of pound stores over the past 5 years. Large pound store chains are now appearing in middle class areas as well as those that are less economically prosperous. Their spaces are functional in the extreme in terms of layout, organization of products, and aesthetics. They are as far removed from glamourous department store window displays as it is possible to be. However, with this functionality and functional aesthetics comes a sense of freedom and spontaneity. This article argues that such feelings attached to the functional spaces of the pound store are part of its appeal and incredible rise in the current times of austerity.