The Role of Virtual Communities in English Premier League Football, in Virtual Enterprises and Collaborative Networks

Hayley Henderson; Brendan D'Cruz

doi:10.1007/1-4020-8139-1_38

The Role of Virtual Communities in English Premier League Football, in Virtual Enterprises and Collaborative Networks

Hayley Henderson
, Brendan D'Cruz^*

^*Corresponding author for this work

Human Resource Mgmt & Organisational Behaviour

Research output: Contribution to Book/Report › Chapter

Abstract

Virtual communities exist within many football web sites to enable them to interact with fans, conduct business, develop relationships and participate in virtual activities. This paper describes the application of the Hagel & Armstrong (1997) Virtual Community Business Model to the English Premier Football League. The investigation considered the functionality of virtual communities in the English Premier League and also in some lower divisions. The findings suggest that most football clubs are yet to realise the full potential of member-to-member interaction and collaboration, and have only just begun to exploit the various business opportunities that are offered. In order to improve on current activities the football club web sites need to have dedicated sections that cater for the different types of virtual community, and allow members to actively communicate with each other. The paper will outline the trends and suggest strategies for developing football club virtual communities within the wider business and sporting context.

Original language	English
Title of host publication	Virtual Enterprises and Collaborative Networks
Subtitle of host publication	IFIP 18th World Computer Congress TC5/WG5.5 — 5th Working Conference on Virtual Enterprises 22–27 August 2004 Toulouse, France
Editors	Luis M. Camarinha-Matos
Place of Publication	New York
Publisher	Springer
Pages	357-366
Number of pages	10
Volume	149
Edition	1
ISBN (Electronic)	978-1-4020-8139-2
ISBN (Print)	978-1-4020-8138-5, 978-1-4419-5485-5
DOIs	https://doi.org/10.1007/1-4020-8139-1_38
Publication status	Published - 23 Aug 2004
Event	PRO-VE 2004: IFIP 18th World Computer Congress - Toulouse, France Duration: 23 Aug 2004 → 27 Aug 2004

Publication series

Name	IFIP Advances in Information and Communication Technology
Publisher	Springer New York
ISSN (Print)	1868-4238
ISSN (Electronic)	1868-422X

Conference

Conference	PRO-VE 2004
Country/Territory	France
Period	23/08/04 → 27/08/04

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being
SDG 9 Industry, Innovation, and Infrastructure

Keywords

Virtual communities
Virtual Enterprises
Chat Room

Access to Document

10.1007/1-4020-8139-1_38Licence: Unspecified

Cite this

Henderson, H., & D'Cruz, B. (2004). The Role of Virtual Communities in English Premier League Football, in Virtual Enterprises and Collaborative Networks. In L. M. Camarinha-Matos (Ed.), Virtual Enterprises and Collaborative Networks: IFIP 18th World Computer Congress TC5/WG5.5 — 5th Working Conference on Virtual Enterprises 22–27 August 2004 Toulouse, France (1 ed., Vol. 149, pp. 357-366). (IFIP Advances in Information and Communication Technology). Springer. https://doi.org/10.1007/1-4020-8139-1_38

Henderson, Hayley ; D'Cruz, Brendan. / The Role of Virtual Communities in English Premier League Football, in Virtual Enterprises and Collaborative Networks. Virtual Enterprises and Collaborative Networks: IFIP 18th World Computer Congress TC5/WG5.5 — 5th Working Conference on Virtual Enterprises 22–27 August 2004 Toulouse, France. editor / Luis M. Camarinha-Matos. Vol. 149 1. ed. New York : Springer, 2004. pp. 357-366 (IFIP Advances in Information and Communication Technology).

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title = "The Role of Virtual Communities in English Premier League Football, in Virtual Enterprises and Collaborative Networks",

abstract = "Virtual communities exist within many football web sites to enable them to interact with fans, conduct business, develop relationships and participate in virtual activities. This paper describes the application of the Hagel \& Armstrong (1997) Virtual Community Business Model to the English Premier Football League. The investigation considered the functionality of virtual communities in the English Premier League and also in some lower divisions. The findings suggest that most football clubs are yet to realise the full potential of member-to-member interaction and collaboration, and have only just begun to exploit the various business opportunities that are offered. In order to improve on current activities the football club web sites need to have dedicated sections that cater for the different types of virtual community, and allow members to actively communicate with each other. The paper will outline the trends and suggest strategies for developing football club virtual communities within the wider business and sporting context.",

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author = "Hayley Henderson and Brendan D'Cruz",

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Henderson, H & D'Cruz, B 2004, The Role of Virtual Communities in English Premier League Football, in Virtual Enterprises and Collaborative Networks. in LM Camarinha-Matos (ed.), Virtual Enterprises and Collaborative Networks: IFIP 18th World Computer Congress TC5/WG5.5 — 5th Working Conference on Virtual Enterprises 22–27 August 2004 Toulouse, France. 1 edn, vol. 149, IFIP Advances in Information and Communication Technology, Springer, New York, pp. 357-366, PRO-VE 2004, France, 23/08/04. https://doi.org/10.1007/1-4020-8139-1_38

The Role of Virtual Communities in English Premier League Football, in Virtual Enterprises and Collaborative Networks. / Henderson, Hayley; D'Cruz, Brendan.
Virtual Enterprises and Collaborative Networks: IFIP 18th World Computer Congress TC5/WG5.5 — 5th Working Conference on Virtual Enterprises 22–27 August 2004 Toulouse, France. ed. / Luis M. Camarinha-Matos. Vol. 149 1. ed. New York: Springer, 2004. p. 357-366 (IFIP Advances in Information and Communication Technology).

Research output: Contribution to Book/Report › Chapter

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AU - D'Cruz, Brendan

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AB - Virtual communities exist within many football web sites to enable them to interact with fans, conduct business, develop relationships and participate in virtual activities. This paper describes the application of the Hagel & Armstrong (1997) Virtual Community Business Model to the English Premier Football League. The investigation considered the functionality of virtual communities in the English Premier League and also in some lower divisions. The findings suggest that most football clubs are yet to realise the full potential of member-to-member interaction and collaboration, and have only just begun to exploit the various business opportunities that are offered. In order to improve on current activities the football club web sites need to have dedicated sections that cater for the different types of virtual community, and allow members to actively communicate with each other. The paper will outline the trends and suggest strategies for developing football club virtual communities within the wider business and sporting context.

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Henderson H, D'Cruz B. The Role of Virtual Communities in English Premier League Football, in Virtual Enterprises and Collaborative Networks. In Camarinha-Matos LM, editor, Virtual Enterprises and Collaborative Networks: IFIP 18th World Computer Congress TC5/WG5.5 — 5th Working Conference on Virtual Enterprises 22–27 August 2004 Toulouse, France. 1 ed. Vol. 149. New York: Springer. 2004. p. 357-366. (IFIP Advances in Information and Communication Technology). doi: 10.1007/1-4020-8139-1_38

The Role of Virtual Communities in English Premier League Football, in Virtual Enterprises and Collaborative Networks

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

Fingerprint

Cite this