How the political parties used viral advertising on social media to circumvent broadcasting restrictions during the 2015 UK general election campaign.
|Title of host publication||UK Election Analyis 2015|
|Subtitle of host publication||Media, Voters and the Campaign|
|Editors||Dan Jackson, Einar Thorsen|
|Publisher||The Centre for the Study of Journalism, Culture and Community|
|Number of pages||2|
|Publication status||Published - 1 Jun 2015|
Walsh, M. P. (2015). There now follows a party election broadcast. In D. Jackson, & E. Thorsen (Eds.), UK Election Analyis 2015: Media, Voters and the Campaign (pp. 96-97). The Centre for the Study of Journalism, Culture and Community.