Abstract
How the political parties used viral advertising on social media to circumvent broadcasting restrictions during the 2015 UK general election campaign.
| Original language | English |
|---|---|
| Title of host publication | UK Election Analyis 2015 |
| Subtitle of host publication | Media, Voters and the Campaign |
| Editors | Dan Jackson, Einar Thorsen |
| Publisher | The Centre for the Study of Journalism, Culture and Community |
| Pages | 96-97 |
| Number of pages | 2 |
| ISBN (Electronic) | 978-1-910042-06-9 |
| ISBN (Print) | 978-1-910042-07-6 |
| Publication status | Published - 1 Jun 2015 |
Keywords
- Politics
- government