Tourism Destination Management Post COVID-19 Pandemic: a new humanism for a Human-Centred Tourism (Tourism 5.0)

The COVID-19 pandemic will probably be the toughest stress test ever for the entire
tourism industry and, when over, travellers will surely find a changed industry.
The changes will take place in various ways, both on the demand and supply side.
The present piece reflects on the great and unexpected opportunity that this difficult
moment is giving the sector - albeit through such a dramatic experience - to rethink
tourist activity, tourism planning, management and destination development based
on a new humanism that would consider the “human factor” more than it has done
so far (if not in theory, for sure in the practice). In particular, the chapter focus on
the opportunity to recover and reinvigorate the idea of tourism as a vehicle for
human development, intercultural dialogue and sustained peace. A human centred
tourism, Tourism 5.0. To this end, the chapter first outlines the situation in which
this work is contextualized, and then conceptually explore the opportunities this
crisis is providing for the sector to radically rethink itself before its restarts.