@inbook{83289e4ef06447518c1403b8772f1dfd,
title = "Towards a Global Framework for Advertising Self Regulation",
abstract = "One of the forces which has indelibly shaped marketing is the internet. It has not only changed the way we communicate, but our marketing practices and our advertising self-regulation process (Kerr, et al 2012). Most advertising self-regulatory frameworks are country specific and typically an artefact of culture and the national regulatory environment (Boddewyn 1989; Rotfeld 1992). The importance of protecting consumers from deceptive advertising is universal, and in trying to regulate a global medium, we need to integrate national concerns into global guidelines and international best practice. Currently there is no global framework for advertising self-regulation, even though there is an urgent need to both protect consumers in this unregulated environment and ensure marketers{\textquoteright} obligations for legal, decent and truthful advertising are met.",
keywords = "Online environment, special session, marketing practice, global framework, advertising industry",
author = "Park Beede and Jean Boddewyn and Sonia Dickinson and Kerr, {Gayle F.} and Kathleen Mortimer and Waller, {David S.}",
year = "2015",
month = dec,
day = "2",
doi = "10.1007/978-3-319-24184-5_150",
language = "English",
isbn = "978-3-319-24182-1",
series = "Developments in Marketing Science: Proceedings of the academy of marketing science ",
publisher = "DMSPAMS",
pages = "601--602",
booktitle = "Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing",
}