Abstract
This chapter outlines the importance of training and development to the success of a spa business. It provides evidence of how a well-supported training and development programme can improve profitability, staff loyalty and customer satisfaction. The human interaction between the spa consumer and the spa employee is a critical part of the customer experience, and a motivated and happy workforce is critical to the success of a spa business.
Training and development is one of many investment activities a spa business can use to improve its performance. However, investment in this area is often the first activity to be cut when budgets are tight. It is critical that training and development departments and spa managers can demonstrate that strategic investment in their staff has a high probability of success in helping to achieve organisational goals and contributing to improved business performance, if they are to be prioritised ahead of other investment activities. Robust quantifiable outputs are required that focus on the extent to which organisational objectives are achieved.
Training and development is one of many investment activities a spa business can use to improve its performance. However, investment in this area is often the first activity to be cut when budgets are tight. It is critical that training and development departments and spa managers can demonstrate that strategic investment in their staff has a high probability of success in helping to achieve organisational goals and contributing to improved business performance, if they are to be prioritised ahead of other investment activities. Robust quantifiable outputs are required that focus on the extent to which organisational objectives are achieved.
| Original language | English |
|---|---|
| Title of host publication | International Spa Management |
| Subtitle of host publication | Principles and Practices |
| Editors | Sarah Rawlinson, Tim Heap |
| Publisher | Goodfellow Publishers |
| Chapter | 13 |
| Pages | 156-174 |
| Number of pages | 19 |
| ISBN (Electronic) | 978-1-910158-71-5 |
| ISBN (Print) | 978-1-910158-69-2, 978-1-910158-70-8 |
| Publication status | Published - 28 Feb 2017 |