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Trust me I'm an advert! How to create a trusting brand identity through advertising
Kathleen Mortimer
, Annie Danbury
University of Northampton
Centre for Global Economic and Social Development
Centre for Sustainable Business Practices
Marketing & Entrepreneurship
Centre for Health Sciences and Services
Research output
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peer-review
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Keyphrases
Adverts
100%
Brand Identity
100%
Brand Image
50%
Advertising Effort
50%
Print Advertisements
50%
Relationship Marketing
50%
Marketing Literature
50%
Focus Group Research
50%
Social Sciences
Advertising
100%
Focus Group
50%
Brand Image
50%
Relationship Marketing
50%