Understanding Small Business Entrepreneurial Activity in the Nigerian Bottom of The Pyramid (BoP) and Informal Economy

Despite a significant and rapid evolution of the Bottom of the Pyramid (BoP) and Informal Economy concepts, there is still a lack of clarity by researchers on the definition and nature of the BoP populations being studied and how activities in BoP markets intersect with those in the Informal Economy. The current study contributes to the literature in the area by exploring the nature of small business activity at the BoP within the specific Nigerian informal economy context. The research consisted of street-by street survey and spatial random sampling of indigenous entrepreneurs in the Nigerian informal economy. Findings highlights the unique characteristics of BoP and Non-BoP entrepreneurs and the mediating role of demographics and perceptions of self/others in entrepreneurship in the informal sector (for BoP entrepreneurs andnon-BoP entrepreneurs) and are
discussed in relation to the previous literature, theory and practice