Abstract
discussed in relation to the previous literature, theory and practice
| Original language | English |
|---|---|
| Journal | International Journal of Entrepreneurship and Small Business |
| Publication status | Accepted/In press - 11 Aug 2019 |
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Understanding Small Business Entrepreneurial Activity in the Nigerian Bottom of The Pyramid (BoP) and Informal Economy. / Uba, Chijioke; Igudia, Eghosa; Wale-Oshinowo, Bamidele.
In: International Journal of Entrepreneurship and Small Business, 11.08.2019.Research output: Contribution to Journal › Article
TY - JOUR
T1 - Understanding Small Business Entrepreneurial Activity in the Nigerian Bottom of The Pyramid (BoP) and Informal Economy
AU - Uba, Chijioke
AU - Igudia, Eghosa
AU - Wale-Oshinowo, Bamidele
PY - 2019/8/11
Y1 - 2019/8/11
N2 - Despite a significant and rapid evolution of the Bottom of the Pyramid (BoP) and Informal Economy concepts, there is still a lack of clarity by researchers on the definition and nature of the BoP populations being studied and how activities in BoP markets intersect with those in the Informal Economy. The current study contributes to the literature in the area by exploring the nature of small business activity at the BoP within the specific Nigerian informal economy context. The research consisted of street-by street survey and spatial random sampling of indigenous entrepreneurs in the Nigerian informal economy. Findings highlights the unique characteristics of BoP and Non-BoP entrepreneurs and the mediating role of demographics and perceptions of self/others in entrepreneurship in the informal sector (for BoP entrepreneurs andnon-BoP entrepreneurs) and are discussed in relation to the previous literature, theory and practice
AB - Despite a significant and rapid evolution of the Bottom of the Pyramid (BoP) and Informal Economy concepts, there is still a lack of clarity by researchers on the definition and nature of the BoP populations being studied and how activities in BoP markets intersect with those in the Informal Economy. The current study contributes to the literature in the area by exploring the nature of small business activity at the BoP within the specific Nigerian informal economy context. The research consisted of street-by street survey and spatial random sampling of indigenous entrepreneurs in the Nigerian informal economy. Findings highlights the unique characteristics of BoP and Non-BoP entrepreneurs and the mediating role of demographics and perceptions of self/others in entrepreneurship in the informal sector (for BoP entrepreneurs andnon-BoP entrepreneurs) and are discussed in relation to the previous literature, theory and practice
M3 - Article
JO - International Journal of Entrepreneurship and Small Business
JF - International Journal of Entrepreneurship and Small Business
SN - 1476-1297
ER -