User Attention and Behaviour in Virtual Reality Art Encounter

Mu Mu*, Murtada Dohan, Alison Goodyear, Gary Hill, Cleyon Johns, Andreas Mauthe

*Corresponding author for this work

Research output: Contribution to JournalArticlepeer-review


AbstractWith the proliferation of consumer virtual reality (VR) headsets and creative tools, content creators are experimenting with new forms of interactive audience experience using immersive media. Understanding user attention and behaviours in virtual environment can greatly inform the creative processes in VR. We developed an abstract VR painting and an experimentation system to study audience art encounters through eye gaze and movement tracking. The data from a user experiment with 35 participants reveal a range of user activity patterns in art exploration. Deep learning models are used to study the connections between the behavioural data and the audience’s background. The work also introduced new integrated methods to visualise user attention for content creators.
Original languageEnglish
JournalMultimedia Tools and Applications
Early online date4 Jul 2022
Publication statusPublished - 4 Jul 2022


  • Computer Networks and Communications
  • Hardware and Architecture
  • Media Technology
  • Software


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