Value co-destruction: Exploring the role of actors’ opportunism in the B2B context

Business & Economics

• Opportunism 83%
• Value Co-creation 63%
• Transaction Costs 52%
• Opportunistic Behavior 43%
• Ecosystem 38%
• New Business 32%
• Channel Governance 31%
• Vendors 31%
• Alliances 30%
• Business Model 27%
• ICT Sector 25%
• Relationship Conflict 24%
• Ecosystem Services 23%
• Triangulation 23%
• Market Expansion 22%
• Transaction Cost Theory 22%
• Business-to-business (B2B) 21%
• Liquidation 21%
• Resources and Capabilities 20%
• Termination 19%
• Governance Mechanisms 19%
• Perceived Value 18%
• Encompassing 18%
• Distributor 17%
• Disruption 17%
• Knowledge Sharing 15%
• Exploratory Study 15%
• Competitors 13%
• Uncertainty 10%
• Factors 6%

Social Sciences

• opportunism 100%
• transaction costs 33%
• cost theory 14%
• liquidation 13%
• triangulation 9%
• termination 9%
• recording 8%
• customer 7%
• uncertainty 6%
• governance 5%
• knowledge 5%
• leadership 5%
• economy 5%
• market 5%
• resources 3%
• interview 3%
• evidence 3%
• learning 3%

Engineering & Materials Science

• Ecosystems 47%
• Industry 32%
• Lenses 29%
• Audio recordings 20%
• Costs 16%
• Triangulation 16%
• Uncertainty 9%