Abstract
Bashir Khan had always lived in the Kallar Kahar region of Pakistan and owned 15 acres of land. He cultivated only two crops, wheat and millet. He grew wheat from October to March and millet from April to September. Khan recently visited an old friend, living in the nearby village of Chakwal, who was enjoying substantial returns from his fruit farming business. After much consideration, Khan decided to start fruit farming after harvesting wheat in April 2021. Bashir Khan’s friend suggested growing grapes while the government was promoting the cultivation of olives in the Potohar region. However, Bashir Khan had apprehension about the fruit farming business. He decided to focus on one fruit planting at a time. To choose the most viable option, Bashir Khan had to analyse the feasibility of a grape orchard and anolive garden.
| Original language | English |
|---|---|
| Number of pages | 10 |
| Journal | Emerald Emerging Markets Case Studies |
| Volume | 12 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 31 May 2022 |
Bibliographical note
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.Keywords
- investment decision
- capital budgeting
- feasibility analysis
- entrepreneurship
- risk and return