Abstract
This case study discusses the opportunities and challenges that women in senior management roles face in e-business organisations. The focus is on Alibaba, China’s biggest e-commerce company. Students are asked to evaluate the company’s strengths and weaknesses in its journey to encourage women in leadership, within the context of broader issues of gender equality.
Original language | English |
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Title of host publication | SAGE Business Cases Originals |
Publisher | Sage Publications |
Pages | 1-13 |
Number of pages | 13 |
ISBN (Electronic) | 9781526444936 |
DOIs | |
Publication status | Published - 2 Jan 2018 |