Activity: Academic Talks or Presentations › Seminar/Workshop › Enterprise
Description
The "Becoming a Digital Entrepreneur" PowerPoint presentation delivered to Creative Spark project partners focuses on the journey of planning and launching an online business. Key themes include understanding megatrends shaping digital entrepreneurship opportunities, steps to planning an online business, market testing using the Minimum Viable Product (MVP) concept, and utilising tools like the Business Model Canvas (BMC) or Social Business Model Canvas (SBMC). The presentation also delves into pitching enterprise ideas for support and validation. It addresses common challenges like market demand and financial management, highlighting the need for developing essential entrepreneurial skills and adapting to a constantly changing business environment.