Research Output per year
Fingerprint Dive into the research topics where Marketing & Entrepreneurship is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.
student
Social Sciences
social media
Social Sciences
South Korea
Social Sciences
marketing
Social Sciences
Russia
Social Sciences
action research
Social Sciences
business education
Social Sciences
education
Social Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Maher Daboul
- Marketing & Entrepreneurship - Partnership Assessment & Quality Coordinator
- Graduate School
Person: Ph.D.
Rebecca Fakoussa
- Marketing & Entrepreneurship - Senior Lecturer in Business Entrepreneurship
- Centre for Sustainable Business Practices
Person: Academic
Research Output 1997 2019
Attitude towards advertising the views of UK and US Millennials
Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, When you tire of marketing you tire of life: 52nd Annual Conference 2019 Proceedings. Academy of Marketing, p. 60 1 p.Research output: Contribution to Book/Report types › Conference contribution › Research › peer-review
Open Access
study attitude
regulation
prosperity
online survey
economics
Family Business in Northamptonshire
Fakoussa, R., Wang, Y. & Somerfield, K., 2019.Research output: Contribution to conference types › Poster › Research
File
How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship
Mortimer, K. & Laurie, S. P., 19 Feb 2019, In : Journal of Marketing Management. p. 1-22 22 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study
Prizes
Awarded £2k bid from UoN for Berlin research
Rebecca Fakoussa (Recipient) & Yan Wang (Recipient), 2019
Prize
Best paper in track award
Kathleen Mortimer (Recipient) & Sally Patricia Laurie (Recipient), 4 Jul 2011
Prize
Marketing communications
Marketing
Activities 2013 2019
International Journal of Entrepreneurial Behavior & Research (Journal)
Yan Wang (Reviewer)2019 → …
Activity: Publication Peer-review and Editorial Work › Publication Peer-review › Research
International Journal of Emerging Markets (Journal)
Yan Wang (Reviewer)2019 → …
Activity: Publication Peer-review and Editorial Work › Publication Peer-review › Research
Marketing to the Digital Extended Self; exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions
Samantha Read (Speaker)20 Jun 2019
Activity: Academic Talks or Presentations › Seminar › Research
Press / Media
Northampton’s shoe heritage celebrated with new sculpture trail
25/07/19
1 item of Media coverage
Press/Media
Student theses
Adult nurses’ understanding and use of courage in their professional practice: Realising Courage in nursing
Author: Barchard, F., Jul 2019Supervisor: Neill, S. (Supervisor), Sixsmith, J. (External person) (Supervisor), Meurier, C. (Supervisor) & Mortimer, K. (Supervisor)
Student thesis: Doctoral Thesis
File
Marketing to the Digital Self
Author: Read, S., 2021Supervisor: Mortimer, K. (Supervisor) & Rushton, A. (Supervisor)
Student thesis: Doctoral Thesis