Fingerprint Dive into the research topics where Marketing & Entrepreneurship is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

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    Gourlay, G.


    Project: ResearchEuropean

    Creative Spark

    Gourlay, G. & MacDonald, S.


    Project: ResearchResearch Council

    Research Output

    An exploratory study on social entrepreneurship in Egypt

    Fakoussa, R., O'Leary, S. & Saleem, S., 2 Jan 2020, In : Journal of Islamic Accounting and Business Research. 11, 3, p. 694-707 14 p.

    Research output: Contribution to JournalArticle

    Open Access
  • Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World

    Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. & Kendric, A., 13 Jan 2020, In : Journal of Consumer Affairs. 54, 2, p. 675-700 26 p.

    Research output: Contribution to JournalArticle

  • Attitude towards advertising the views of UK and US Millennials

    Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.

    Research output: Contribution to ConferenceAbstract

    Open Access
  • Contemporary Global Marketing

    Sethna, Z., Fakoussa, R. & Evans, G., 1 Sep 2019, Contemporary Issues in Marketing: Principles and Practice. Gbadamosi, A. (ed.). Sage, p. 32-73 51 p.

    Research output: Contribution to Book/ReportChapter

    Exploring local stakeholders’ views on the prospects of China's Belt & Road Initiative on tourism development in Kazakhstan

    Daye, M., Wang, Y., Charman, K. & Suzhikova, B., 17 Dec 2019, In : Current Issues in Tourism. 23, 15, p. 1948-1962 15 p.

    Research output: Contribution to JournalArticle

    Open Access
  • Activities

    Life after Doctorate: Working in Academia

    Alison Ward (Speaker), Kathleen Mortimer (Speaker) & Meanu Bajwa-Patel (Speaker)

    25 Jan 2020

    Activity: Academic Talks or PresentationsSeminarResearch


    Bake your Research - Me, Myself and iPhone

    Samantha Read (Author)

    20 Jun 2019

    Activity: Academic Talks or PresentationsOral presentationResearch

    International Journal of Entrepreneurial Behavior & Research (Journal)

    Yan Wang (Reviewer)

    2019 → …

    Activity: Publication Peer-review and Editorial WorkPublication Peer-reviewResearch

    PHD External Examiner

    Yan Wang (Examiner)

    24 Sep 2019

    Activity: ExaminationsExaminationResearch

    11th International Social Innovation Research Conference (ISIRC)

    Jieun Ryu (Chair), Richard Hazenberg (Chair) & Mark Anderson (Chair)

    2 Sep 20194 Sep 2019

    Activity: Participating in or organising a conference or workshopOrganising a conference or workshopResearch


    Helping Northampton Filmhouse become more dementia friendly through the Dementia Friendly Organisation Awards

    Alison Ward (Principal Investigator), Michelle Pyer (Principal Investigator) & Kathleen Mortimer (Facilitator)

    Impact: 03: Good Health and Well-Being (UN SDG), Cultural impacts, Quality of life impacts, Health and Well-Being impacts

    Student theses

    Adult nurses’ understanding and use of courage in their professional practice: Realising Courage in nursing

    Author: Barchard, F., Jul 2019

    Supervisor: Neill, S. (Supervisor), Sixsmith, J. (External person) (Supervisor), Meurier, C. (Supervisor) & Mortimer, K. (Supervisor)

    Student thesis: Doctoral Thesis


    From Conflict to Recovery – An Exploratory Study of Stakeholders’ Perspectives of Destination Branding in Sri Lanka

    Author: Amarasinghe, A., Oct 2019

    Supervisor: Mortimer, K. (Supervisor), Daye, M. (Supervisor) & Cusiter, M. (Supervisor)

    Student thesis: Doctoral Thesis

    Marketing to the Digital Self

    Author: Read, S., 2021

    Supervisor: Mortimer, K. (Supervisor) & Rushton, A. (Supervisor)

    Student thesis: Doctoral Thesis

    The Effect of Entrepreneurship Education Programme on Nigerian Graduates’ Entrepreneurial Intentions

    Author: Chukwuma-Nwuba, E. O., 11 Dec 2019

    Supervisor: Meng, L. (External person) (Supervisor), MacDonald, S. (Supervisor) & Wang, Y. (Supervisor)

    Student thesis: Doctoral Thesis


    Best paper in track award

    Mortimer, Kathleen (Recipient) & Laurie, Sally (Recipient), 4 Jul 2011