Fingerprint Dive into the research topics where Marketing & Entrepreneurship is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

student Social Sciences
social media Social Sciences
South Korea Social Sciences
marketing Social Sciences
Russia Social Sciences
action research Social Sciences
business education Social Sciences
education Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1997 2019

Family Business in Northamptonshire

Fakoussa, R., Wang, Y. & Somerfield, K., 2019.

Research output: Contribution to conference typesPosterResearch

File

How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship

Mortimer, K. & Laurie, S. P., 19 Feb 2019, In : Journal of Marketing Management. p. 1-22 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study

Marketing to the Digital Self

Read, S., 20 Jun 2019.

Research output: Contribution to conference typesPosterResearchpeer-review

File
Marketing
Self-concept
Factors
Questionnaire
Identity construction

Prizes

Awarded £2k bid from UoN for Berlin research

Rebecca Fakoussa (Recipient) & Yan Wang (Recipient), 2019

Prize

Awarded £2k for Research on Social Enterprise in Northamptonshire

Jieun Ryu (Recipient) & Rebecca Fakoussa (Recipient), 2019

Prize

Law

Best paper in track award

Kathleen Mortimer (Recipient) & Sally Patricia Laurie (Recipient), 4 Jul 2011

Prize

Marketing communications
Marketing

Activities 2013 2019

Merged Futures

Iain Douglas (Chair), Triantafyllos Kanakis (Member of programme committee), Scott Turner (Member of programme committee), Mu Mu (Member of programme committee), Roy Wallace (Member of programme committee), Samantha Read (Member of programme committee), Daniel McCaul (Member of programme committee), Gary Hill (Participant), Andy Winter (Participant), Alison Goodyear (Participant), Christos Tsotskas (Participant), Sam Watts (Participant), Rob Fairhurst (Participant), James Belton (Participant), James Ladocha (Participant), Mark Holmes (Participant), Sam Gage (Participant), Alessandra Girardi (Participant), Inga Stewart (Participant), James Hyde (Participant), Steve Walsh (Participant), Becky Adams (Participant), Paul Mills (Participant), Trudy Bell (Participant), Charles Haynes (Participant), Rob Lewis (Participant), Darren Sharp (Participant), Rosemary Slootweg (Participant), Phil Spokes (Participant), Ricky O'Donnell (Participant)
14 Jun 2019

Activity: Participating in or organising a conference or workshopOrganising a conference or workshopResearch

File

International Journal of Emerging Markets (Journal)

Yan Wang (Reviewer)
2019 → …

Activity: Publication Peer-review and Editorial WorkPublication Peer-reviewResearch

11th International Social Innovation Research Conference (ISIRC)

Jieun Ryu (Chair), Richard Hazenberg (Chair), Mark Anderson (Chair)
2 Sep 20194 Sep 2019

Activity: Participating in or organising a conference or workshopOrganising a conference or workshopResearch

Press / Media

Can one town's 'dying' High Street be saved?

Kardi Somerfield

31/03/19

1 item of Media coverage

Press/Media

Can Northampton's 'dying' High Street be saved?

Kardi Somerfield

31/03/19

1 item of Media coverage

Press/Media

Student theses

Adult nurses’ understanding and use of courage in their professional practice: Realising Courage in nursing

Author: Barchard, F., Jul 2019

Supervisor: Neill, S. (Supervisor), Sixsmith, J. (External person) (Supervisor), Meurier, C. (Supervisor) & Mortimer, K. (Supervisor)

Student thesis: Doctoral Thesis

File

Marketing to the Digital Self

Author: Read, S., 2021

Supervisor: Mortimer, K. (Supervisor) & Rushton, A. (Supervisor)

Student thesis: Doctoral Thesis