Fingerprint Dive into the research topics where Marketing & Entrepreneurship is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

student Social Sciences
social media Social Sciences
South Korea Social Sciences
marketing Social Sciences
Russia Social Sciences
action research Social Sciences
business education Social Sciences
education Social Sciences

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Research Output 1997 2019

Attitude towards advertising the views of UK and US Millennials

Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, When you tire of marketing you tire of life: 52nd Annual Conference 2019 Proceedings. Academy of Marketing, p. 60 1 p.

Research output: Contribution to Book/Report typesConference contributionResearchpeer-review

Open Access
study attitude
regulation
prosperity
online survey
economics

Family Business in Northamptonshire

Fakoussa, R., Wang, Y. & Somerfield, K., 2019.

Research output: Contribution to conference typesPosterResearch

File

How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship

Mortimer, K. & Laurie, S. P., 19 Feb 2019, In : Journal of Marketing Management. p. 1-22 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study

Prizes

Best paper in track award

Kathleen Mortimer (Recipient) & Sally Patricia Laurie (Recipient), 4 Jul 2011

Prize

Marketing communications
Marketing

Activities 2013 2019

International Journal of Entrepreneurial Behavior & Research (Journal)

Yan Wang (Reviewer)
2019 → …

Activity: Publication Peer-review and Editorial WorkPublication Peer-reviewResearch

International Journal of Emerging Markets (Journal)

Yan Wang (Reviewer)
2019 → …

Activity: Publication Peer-review and Editorial WorkPublication Peer-reviewResearch

Student theses

Adult nurses’ understanding and use of courage in their professional practice: Realising Courage in nursing

Author: Barchard, F., Jul 2019

Supervisor: Neill, S. (Supervisor), Sixsmith, J. (External person) (Supervisor), Meurier, C. (Supervisor) & Mortimer, K. (Supervisor)

Student thesis: Doctoral Thesis

File

Marketing to the Digital Self

Author: Read, S., 2021

Supervisor: Mortimer, K. (Supervisor) & Rushton, A. (Supervisor)

Student thesis: Doctoral Thesis