Marketing & Entrepreneurship

#UpForTheCup
Stone, E., Maxwell, L., Paterson-Young, C., Somerfield, K. & Douglas, I.
Project: Research › Charitable Funding
Erasmus+ KA107 Staff Mobility within Central Asia
Gourlay, G., Daye, M. & MacDonald, S.
3/06/19 → 4/06/21
Project: Research › European
Creative Spark
Gourlay, G. & MacDonald, S.
22/10/18 → 31/07/21
Project: Research › Research Council (old)

Ad Agency Leadership in the US, UK and Australia: A mixed method analysis of effective attributes and styles
Mortimer, K., Laurie, S., Kerr, G. & Patwardhan, P., 30 Mar 2021, In: Journal of Advertising.
Research output: Contribution to Journal › Article › peer-review
Hedonism and luxury fashion consumption among Black African women in the UK: an empirical study
Emmanuel-Stephen, C. M. & Gbadamosi, A., 4 May 2021, (E-pub ahead of print) In: Journal of Fashion Marketing and Management.
Research output: Contribution to Journal › Article › peer-review

Open Access
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Implementing a Student as researcher approach
Fakoussa, R., Schaber, F., Redfern, C. & Farrugia, H., 15 Jun 2021.
Research output: Contribution to Conference › Poster

Open Access
File
Multi-stakeholder perspective on the role of universities in place branding
Bisani, S., Daye, M. & Mortimer, K., 16 Feb 2021, (Accepted/In press) In: Journal of Place Management and Development.
Research output: Contribution to Journal › Article › peer-review

Open Access
File
An exploratory study on social entrepreneurship in Egypt
Fakoussa, R., O'Leary, S. & Saleem, S., 2 Jan 2020, In: Journal of Islamic Accounting and Business Research. 11, 3, p. 694-707 14 p.
Research output: Contribution to Journal › Article › peer-review

Open Access
File

Gifts from your ‘home’ educational culture!
Kate Coulson (Author), Shirley Bennett (Author) & Christiana Stephen (Author)
15 Jun 2021
Activity: Academic Talks or Presentations › Oral presentation › Teaching
Journal of Public Affairs (Journal)
Yan Wang (Reviewer)
2021 → …
Activity: Publication Peer-review and Editorial Work › Publication Peer-review › Research
Integrating and expanding skills between FBL and FAST (cross faculty) students by embedding changemaker skills and social innovation into student learning
Rebecca Fakoussa (Author), Friedemann Schaber (Author), Carys Redfern (Author) & Henrietta Farrugia (Author)
15 Jun 2021
Activity: Academic Talks or Presentations › Workshop › Research

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Cross Faculty Innovation - Developing Changemaker Competencies through Virtual App Prototyping
Friedemann Schaber (Author), Rebecca Fakoussa (Author), Carys Redfern (Author), Henrietta Farrugia (Author) & Michael Wright (Author)
17 Jun 2021
Activity: Academic Talks or Presentations › Oral presentation › Teaching

File
The role of sustainability-oriented innovation in food supply chain: a perspective of HR managers
Christine Hattar (Author), Luciano Batista (Author), Hala Mansour (Author) & Rebecca Fakoussa (Author)
10 Feb 2020
Activity: Academic Talks or Presentations › Oral presentation › Research

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Helping Northampton Filmhouse become more dementia friendly through the Dementia Friendly Organisation Awards
Alison Ward (Principal Investigator), Michelle Pyer (Principal Investigator) & Kathleen Mortimer (Facilitator)
Impact: 03: Good Health and Well-Being (UN SDG), Cultural impacts, Quality of life impacts, Health and Well-Being impacts

Adult nurses’ understanding and use of courage in their professional practice: Realising Courage in nursing
Author: Barchard, F., Jul 2019
Supervisor: Neill, S. (Supervisor), Sixsmith, J. (Supervisor), Meurier, C. (Supervisor) & Mortimer, K. (Supervisor)
Student thesis: Doctoral Thesis

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An examination of co-creation drivers in Ghana's hotel setting: a micro level approach
Author: Yeboah, D., Jul 2020
Supervisor: Mortimer, K. (Supervisor) & Rushton, A. (Supervisor)
Student thesis: Doctoral Thesis

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From Conflict to Recovery – An Exploratory Study of Stakeholders’ Perspectives of Destination Branding in Sri Lanka
Author: Amarasinghe, A., Oct 2019
Supervisor: Mortimer, K. (Supervisor), Daye, M. (Supervisor) & Cusiter, M. (Supervisor)
Student thesis: Doctoral Thesis
Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility
Author: Daboul, M., Jul 2020
Supervisor: MacDonald, S. (Supervisor), Mortimer, K. (Supervisor) & Daye, M. (Supervisor)
Student thesis: Doctoral Thesis

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Marketing to the Digital Self
Author: Read, S., 2021
Supervisor: Mortimer, K. (Supervisor) & Rushton, A. (Supervisor)
Student thesis: Doctoral Thesis

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