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Fingerprint Dive into the research topics where Sally Laurie is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 14 Similar Profiles
marketing Social Sciences
business education Social Sciences
group work Social Sciences
action research Social Sciences
communications Social Sciences
advertising industry Social Sciences
staff Social Sciences
student Social Sciences

Research Output 2011 2019

Attitude towards advertising the views of UK and US Millennials

Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
study attitude
regulation
prosperity
online survey
economics
Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to JournalArticle

Open Access
File
Millennials
Marketing
Communication
Encompassing
Open Access
Suppliers
Agency relationship
Supplier relationships
Social power
Industry

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to JournalArticle

Open Access
File
Integrated marketing communications
Social exchange theory
Decision making
Shortage
Change management
conversation
ability
performance
business education
student

What is advertising? A study of the perceptions of Millenials

Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.

Research output: Contribution to ConferencePaper

Millennials
Persuasion
project group
marketing
communication
student
career expectation

Prizes

Best paper in track award

Kathleen Mortimer (Recipient) & Sally Patricia Laurie (Recipient), 4 Jul 2011

Prize

Marketing communications
Marketing

Activities 2016 2019

  • 3 Participating in a conference or workshop

American Academy of Advertising

Kathleen Mortimer (Participant), Sally Laurie (Participant)
28 Mar 201931 Mar 2019

Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

Academy of Marketing Conference

Kathleen Mortimer (Participant), Sally Laurie (Participant), Fred Beard (Participant)
2 Jul 20194 Jul 2019

Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

File

The Academy of Marketing 2016 Conference

Kathleen Mortimer (Participant), Sally Laurie (Participant)
6 Jul 2016

Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

File