Research Output per year
Fingerprint Dive into the research topics where Sally Laurie is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Research Output
Attitude towards advertising the views of UK and US Millennials
Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.Research output: Contribution to Conference › Abstract
Open Access
How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship
Mortimer, K. & Laurie, S. P., 19 Feb 2019, In : Journal of Marketing Management. 35, 3-4, p. 1-22 22 p.Research output: Contribution to Journal › Article
Open Access
File
Has advertising lost its meaning: views of UK and US millennials
Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.Research output: Contribution to Journal › Article
Open Access
File
Partner or supplier: an examination of client/agency relationships in an IMC context
Mortimer, K. & Laurie, S., 23 Oct 2017, In : Journal of Marketing Communications. 25, 1, p. 28-40 13 p.Research output: Contribution to Journal › Article
Open Access
File
The internal and external challenges facing clients in implementing IMC
Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.Research output: Contribution to Journal › Article
Open Access
File
The role of peer feedback in the development of students' ability to engage in difficult conversations about performance
Leer, C. & Laurie, S., 6 Jul 2017.Research output: Contribution to Conference › Paper
What is advertising? A study of the perceptions of Millenials
Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.Research output: Contribution to Conference › Paper
Reflecting on reflection: what we know and what we need to know; insight from a capstone marketing communication module
Laurie, S. & Beeson, H., 29 Mar 2016, (Accepted/In press).Research output: Contribution to Conference › Paper
Prizes
Best paper in track award
Mortimer, Kathleen (Recipient) & Laurie, Sally (Recipient), 4 Jul 2011
Prize
Activities
Academy of Marketing Conference
Kathleen Mortimer (Participant), Sally Laurie (Participant) & Fred Beard (Participant)
2 Jul 2019 → 4 Jul 2019
Activity: Participating in or organising a conference or workshop › Participating in a conference or workshop › Research
File
American Academy of Advertising
Kathleen Mortimer (Participant) & Sally Laurie (Participant)
28 Mar 2019 → 31 Mar 2019
Activity: Participating in or organising a conference or workshop › Participating in a conference or workshop › Research
Herding Cats? The Challenges of Leadership in Advertising Agencies. A UK Perspective
Kathleen Mortimer (Author) & Sally Laurie (Author)
9 Dec 2018
Activity: Academic Talks or Presentations › Oral presentation › Research
File
The Academy of Marketing 2016 Conference
Kathleen Mortimer (Participant) & Sally Laurie (Participant)
6 Jul 2016
Activity: Participating in or organising a conference or workshop › Participating in a conference or workshop › Research
File
Press / Media
From Mad Men to Sad Men: study shows age of all powerful ad agencies is ending
Kathleen Mortimer & Sally Patricia Laurie
12/12/17 → 2/01/18
2 items of Media coverage
Press/Media
Age of all powerful ad agencies is ending- report
Sally Patricia Laurie & Kathleen Mortimer
14/12/17
1 item of Media coverage
Press/Media
The NBS Marketing Department takes Newcastle by storm
Sally Laurie, Kathleen Mortimer, Samantha Read, Kardi Somerfield, Jason Vaughan, Maher Daboul, Helena Beeson & Claire Leer
18/07/16
1 Media contribution
Press/Media
Northampton students have 'study trip of a lifetime' to New York
Sally Patricia Laurie & Katie Pascoe
9/02/16
1 item of Media coverage
Press/Media
University of Northampton students take a bite of the Big Apple!
Sally Patricia Laurie & Katie Pascoe
5/02/16
1 item of Media coverage
Press/Media
Marketing communications academics come from far and wide for workshop
Sally Laurie & Kathleen Mortimer
28/04/15
1 Media contribution
Press/Media