Projects per year
Fingerprint
Dive into the research topics where Sally Laurie is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Projects
- 1 Active
-
The Web Model: using the student and staff voice to evaluate a new IFY student informed PAT framework
Wagstaffe, K. (PI) & Laurie, S. (CoI)
1/09/24 → 1/07/25
Project: Internal Fund › Other funding
-
Enhancing students’ understanding of Social Media Marketing and the use of Advertising and Public Relations terminology within IMC: A Participatory Action Research project
Laurie, S., Mortimer, K., Holtz, M. & Little, B., 1 Apr 2023, In: Journal of Marketing Education. 46, 1, p. 45 - 56 12 p., 5.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
The impact of social media on the shape and form of Public Relations and Advertising within IMC
Mortimer, K. & Laurie, S., 3 May 2022, (Accepted/In press) Proceedings of the 2022 International Conference on Research in Advertising.Research output: Contribution to Book/Report › Conference Contribution › peer-review
-
Ad Agency Leadership in the US, UK and Australia: A mixed method analysis of effective attributes and styles
Mortimer, K., Laurie, S., Kerr, G. & Patwardhan, P., 30 Mar 2021, In: Journal of Advertising. 51, 2Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
Attitude towards advertising the views of UK and US Millennials
Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.Research output: Contribution to Conference › Abstract › peer-review
Open Access -
How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship
Mortimer, K. & Laurie, S. P., 19 Feb 2019, (E-pub ahead of print) In: Journal of Marketing Management. 35, 3-4, p. 1-22 22 p.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
Has advertising lost its meaning: views of UK and US millennials
Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In: Journal of Promotion Management.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
Partner or supplier: an examination of client/agency relationships in an IMC context
Mortimer, K. & Laurie, S., 23 Oct 2017, (E-pub ahead of print) In: Journal of Marketing Communications. 25, 1, p. 28-40 13 p.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
The internal and external challenges facing clients in implementing IMC
Mortimer, K. & Laurie, S., 23 Feb 2017, (E-pub ahead of print) In: European Journal of Marketing. 51, 3, p. 511-527 17 p.Research output: Contribution to Journal › Article › peer-review
Open AccessFile
Activities
- 3 Oral presentation
-
Attitudes toward advertising: the views of UK and US millennials
Mortimer, K. (Author), Laurie, S. (Author) & Beard, F. (Author)
2 Jul 2019 → 4 Jul 2019Activity: Academic Talks or Presentations › Oral presentation › Research
File -
Herding Cats? The Challenges of Leadership in Advertising Agencies. A UK Perspective
Mortimer, K. (Author) & Laurie, S. (Author)
9 Dec 2018Activity: Academic Talks or Presentations › Oral presentation › Research
File -
The Integration Challenge: getting clients and agencies to work together
Mortimer, K. (Author) & Laurie, S. (Author)
6 Jul 2016Activity: Academic Talks or Presentations › Oral presentation › Research
File
Press/Media
-
The NBS Marketing Department takes Newcastle by storm
Laurie, S., Mortimer, K., Read, S., Somerfield, K., Vaughan, J., Daboul, M., Beeson, H. & Leer, C.
18/07/16
1 Media contribution
Press/Media
-
-
Marketing communications academics come from far and wide for workshop
28/04/15
1 Media contribution
Press/Media