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Fingerprint Dive into the research topics where Sally Laurie is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 25 Similar Profiles
marketing Social Sciences
business education Social Sciences
group work Social Sciences
action research Social Sciences
communications Social Sciences
advertising industry Social Sciences
staff Social Sciences
student Social Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2011 2019

Attitude towards advertising the views of UK and US Millennials

Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, When you tire of marketing you tire of life: 52nd Annual Conference 2019 Proceedings. Academy of Marketing, p. 60 1 p.

Research output: Contribution to Book/Report typesConference contributionResearchpeer-review

Open Access
study attitude
regulation
prosperity
online survey
economics

How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship

Mortimer, K. & Laurie, S. P., 19 Feb 2019, In : Journal of Marketing Management. p. 1-22 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study
1 Downloads (Pure)

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Millennials
Marketing
Communication
Encompassing

Partner or supplier: an examination of client/agency relationships in an IMC context

Mortimer, K. & Laurie, S., 23 Oct 2017, In : Journal of Marketing Communications.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Suppliers
Agency relationship
Supplier relationships
Social power
Industry
4 Downloads (Pure)

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Integrated marketing communications
Social exchange theory
Decision making
Shortage
Change management

Prizes

Best paper in track award

Kathleen Mortimer (Recipient) & Sally Patricia Laurie (Recipient), 4 Jul 2011

Prize

Marketing communications
Marketing

Activities 2016 2019

  • 2 Participating in a conference or workshop

American Academy of Advertising

Kathleen Mortimer (Participant), Sally Laurie (Participant)
28 Mar 201931 Mar 2019

Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

The Academy of Marketing 2016 Conference

Kathleen Mortimer (Participant), Sally Laurie (Participant)
6 Jul 2016

Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

File