Research Output per year
Fingerprint Dive into the research topics where Sally Laurie is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 14 Similar Profiles
marketing
Social Sciences
business education
Social Sciences
group work
Social Sciences
action research
Social Sciences
communications
Social Sciences
advertising industry
Social Sciences
staff
Social Sciences
student
Social Sciences
Research Output 2011 2019
Attitude towards advertising the views of UK and US Millennials
Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.Research output: Contribution to Conference › Abstract
Open Access
study attitude
regulation
prosperity
online survey
economics
How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship
Mortimer, K. & Laurie, S. P., 19 Feb 2019, In : Journal of Marketing Management. p. 1-22 22 p.Research output: Contribution to Journal › Article
Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study
Has advertising lost its meaning: views of UK and US millennials
Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.Research output: Contribution to Journal › Article
Open Access
File
Millennials
Marketing
Communication
Encompassing
Partner or supplier: an examination of client/agency relationships in an IMC context
Mortimer, K. & Laurie, S., 23 Oct 2017, In : Journal of Marketing Communications.Research output: Contribution to Journal › Article
Open Access
Suppliers
Agency relationship
Supplier relationships
Social power
Industry
The internal and external challenges facing clients in implementing IMC
Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.Research output: Contribution to Journal › Article
Open Access
File
Integrated marketing communications
Social exchange theory
Decision making
Shortage
Change management
The role of peer feedback in the development of students' ability to engage in difficult conversations about performance
Leer, C. & Laurie, S., 6 Jul 2017.Research output: Contribution to Conference › Paper
conversation
ability
performance
business education
student
What is advertising? A study of the perceptions of Millenials
Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.Research output: Contribution to Conference › Paper
Millennials
Persuasion
Reflecting on reflection: what we know and what we need to know; insight from a capstone marketing communication module
Laurie, S. & Beeson, H., 29 Mar 2016, (Accepted/In press).Research output: Contribution to Conference › Paper
project group
marketing
communication
student
career expectation
Prizes
Best paper in track award
Kathleen Mortimer (Recipient) & Sally Patricia Laurie (Recipient), 4 Jul 2011
Prize
Marketing communications
Marketing
Activities 2016 2019
- 3 Participating in a conference or workshop
American Academy of Advertising
Kathleen Mortimer (Participant), Sally Laurie (Participant)28 Mar 2019 → 31 Mar 2019
Activity: Participating in or organising a conference or workshop › Participating in a conference or workshop › Research
Academy of Marketing Conference
Kathleen Mortimer (Participant), Sally Laurie (Participant), Fred Beard (Participant)2 Jul 2019 → 4 Jul 2019
Activity: Participating in or organising a conference or workshop › Participating in a conference or workshop › Research
File
The Academy of Marketing 2016 Conference
Kathleen Mortimer (Participant), Sally Laurie (Participant)6 Jul 2016
Activity: Participating in or organising a conference or workshop › Participating in a conference or workshop › Research
File
Press / Media
From Mad Men to Sad Men: study shows age of all powerful ad agencies is ending
Kathleen Mortimer & Sally Patricia Laurie
12/12/17 → 2/01/18
2 items of Media coverage
Press/Media
Age of all powerful ad agencies is ending- report
Sally Patricia Laurie & Kathleen Mortimer
14/12/17
1 item of Media coverage
Press/Media
The NBS Marketing Department takes Newcastle by storm
Sally Laurie, Kathleen Mortimer, Samantha Read, Kardi Somerfield, Jason Vaughan, Maher Daboul, Helena Beeson & Claire Leer
18/07/16
1 Media contribution
Press/Media
Northampton students have 'study trip of a lifetime' to New York
Sally Patricia Laurie & Kate Pascoe
9/02/16
1 item of Media coverage
Press/Media
University of Northampton students take a bite of the Big Apple!
Sally Patricia Laurie & Kate Pascoe
5/02/16
1 item of Media coverage
Press/Media
Marketing communications academics come from far and wide for workshop
Sally Laurie & Kathleen Mortimer
28/04/15
1 Media contribution
Press/Media
Pop-up shop launched in Northampton town centre by University fashion students
24/03/14
1 item of Media coverage
Press/Media