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Fingerprint Dive into the research topics where Sally Laurie is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output

Attitude towards advertising the views of UK and US Millennials

Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
  • Open Access
    File
  • Has advertising lost its meaning: views of UK and US millennials

    Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

    Research output: Contribution to JournalArticle

    Open Access
    File
  • Partner or supplier: an examination of client/agency relationships in an IMC context

    Mortimer, K. & Laurie, S., 23 Oct 2017, In : Journal of Marketing Communications. 25, 1, p. 28-40 13 p.

    Research output: Contribution to JournalArticle

    Open Access
    File
  • The internal and external challenges facing clients in implementing IMC

    Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

    Research output: Contribution to JournalArticle

    Open Access
    File
  • What is advertising? A study of the perceptions of Millenials

    Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.

    Research output: Contribution to ConferencePaper

  • Prizes

    Best paper in track award

    Mortimer, Kathleen (Recipient) & Laurie, Sally (Recipient), 4 Jul 2011

    Prize

  • Activities

    • 3 Participating in a conference or workshop
    • 1 Oral presentation

    Academy of Marketing Conference

    Kathleen Mortimer (Participant), Sally Laurie (Participant) & Fred Beard (Participant)

    2 Jul 20194 Jul 2019

    Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

    File

    American Academy of Advertising

    Kathleen Mortimer (Participant) & Sally Laurie (Participant)

    28 Mar 201931 Mar 2019

    Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

    Herding Cats? The Challenges of Leadership in Advertising Agencies. A UK Perspective

    Kathleen Mortimer (Author) & Sally Laurie (Author)

    9 Dec 2018

    Activity: Academic Talks or PresentationsOral presentationResearch

    File

    The Academy of Marketing 2016 Conference

    Kathleen Mortimer (Participant) & Sally Laurie (Participant)

    6 Jul 2016

    Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

    File