Research output per year
Research output per year
Fingerprint
Dive into the research topics where Sally Laurie is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
-
Enhancing students’ understanding of Social Media Marketing and the use of Advertising and Public Relations terminology within IMC: a Participatory Action Research project
Laurie, S., Mortimer, K., Holtz, M. & Little, B., 31 Mar 2023, (E-pub ahead of print) In: Journal of Marketing Education. p. 1-12 12 p.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
The impact of social media on the shape and form of Public Relations and Advertising within IMC
Mortimer, K. & Laurie, S., 3 May 2022, (Accepted/In press) Proceedings of the 2022 International Conference on Research in Advertising.Research output: Contribution to Book/Report › Conference Contribution › peer-review
-
Ad Agency Leadership in the US, UK and Australia: A mixed method analysis of effective attributes and styles
Mortimer, K., Laurie, S., Kerr, G. & Patwardhan, P., 30 Mar 2021, In: Journal of Advertising. 51, 2Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
Attitude towards advertising the views of UK and US Millennials
Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.Research output: Contribution to Conference › Abstract › peer-review
Open Access -
How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship
Mortimer, K. & Laurie, S. P., 19 Feb 2019, (E-pub ahead of print) In: Journal of Marketing Management. 35, 3-4, p. 1-22 22 p.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
Has advertising lost its meaning: views of UK and US millennials
Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In: Journal of Promotion Management.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
Partner or supplier: an examination of client/agency relationships in an IMC context
Mortimer, K. & Laurie, S., 23 Oct 2017, (E-pub ahead of print) In: Journal of Marketing Communications. 25, 1, p. 28-40 13 p.Research output: Contribution to Journal › Article › peer-review
Open AccessFile -
The internal and external challenges facing clients in implementing IMC
Mortimer, K. & Laurie, S., 23 Feb 2017, (E-pub ahead of print) In: European Journal of Marketing. 51, 3, p. 511-527 17 p.Research output: Contribution to Journal › Article › peer-review
Open AccessFile
Activities
- 3 Oral presentation
-
Attitudes toward advertising: the views of UK and US millennials
Kathleen Mortimer (Author), Sally Laurie (Author) & Fred Beard (Author)
2 Jul 2019 → 4 Jul 2019Activity: Academic Talks or Presentations › Oral presentation › Research
File -
Herding Cats? The Challenges of Leadership in Advertising Agencies. A UK Perspective
Kathleen Mortimer (Author) & Sally Laurie (Author)
9 Dec 2018Activity: Academic Talks or Presentations › Oral presentation › Research
File -
The Integration Challenge: getting clients and agencies to work together
Kathleen Mortimer (Author) & Sally Laurie (Author)
6 Jul 2016Activity: Academic Talks or Presentations › Oral presentation › Research
File
Press/Media
-
The NBS Marketing Department takes Newcastle by storm
Sally Laurie, Kathleen Mortimer, Samantha Read, Kardi Somerfield, Jason Vaughan, Maher Daboul, Helena Beeson & Claire Leer
18/07/16
1 Media contribution
Press/Media
-
-
Marketing communications academics come from far and wide for workshop
Sally Laurie & Kathleen Mortimer
28/04/15
1 Media contribution
Press/Media