Dr Kathleen Mortimer

Kathleen Mortimer is an Associate Professor in Marketing Communications at the University of Northampton, UK. Her research interests are in advertising, marketing communications and consumer behaviour. More specifically, she has written in the area of services advertising, integrated marketing communications and advertising regulation.  Kathleen is a former Deputy Editor of the Journal of Marketing Communications and former Chair of the Marketing Communications SIG for the Academy of Marketing. Before working at Northampton, Kathleen spent four years in New Zealand at Auckland University of Technology and before that worked at the University of Bedfordshire. 

Kathleen's research area is in advertising and consumer behaviour. More specifically, she has written in the area of services advertising, integrated marketing communications and advertising regulation. Her work has been published in numerous scholarly journals including Journal of Services Marketing, European Journal of Marketing and Journal of Advertising. Kathleen is a former Deputy Editor of the Journal of Marketing Communications and the Chair of the Marketing Communications SIG for the Academy of Marketing. She has written with colleagues in US, Australia as well as the UK and presented her work at conferences worldwide. 

Kathleen is presently supervising a number of DBA students across a variety of subjects. She is also available for new PhD students in her specialist areas of IMC, advertising regulation and the impact of social media on advertising and PR terminologies. 

Recent DBA and PhD students include:

Shalini Bisani; 

Interrogating governance and stakeholder collaboration in place branding strategies for the county of Northamptonshire.

Maher Daboul; 

Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility.

Samantha Read;

Marketing to the Digital Extended Self; Exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions.

Dora Yeboah; 

An examination of co-creation drivers in a hospitality setting:a micro level approach.

Oluwaseyi Omoloso: 

Sustainability in the Leather Industry: Exploring the relationship between Social Sustainability Drivers, Practices and Indicators

Alvaro Dossa

Wheat supply chain: a comparative study of sustainability issues concerning Brazil and the United Kingdom through Circular Economy lenses

Kathleen is the previous Course Leader for Advertising and Digital Marketing. She teaches Integrated Marketing Communications, International Marketing Communications Research Methods and Advanced Qualitative Data Analysis.