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Personal profile

Research Interests

Kathleen Mortimer is an Associate Professor in Marketing Communications at the University of Northampton, UK. Her research area is in advertising and consumer behaviour. More specifically, she has written in the area of services advertising, integrated marketing communications and advertising regulation. Her work has been published in numerous scholarly journals including Journal of Services Marketing, European Journal of Marketing and Journal of Marketing Management. Kathleen is a former Deputy Editor of the Journal of Marketing Communications and the Chair of the Marketing Communications SIG for the Academy of Marketing.

Supervision

Shalini Bisani; Business

Interrogating governance and stakeholder collaboration in place branding strategies for the county of Northamptonshire.

 

Maher Daboul; Marketing and Entrepreneurship

Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility.

 

Samantha Read; Marketing and Entrepreneurship

Marketing to the Digital Extended Self; Exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions.

 

Dora Yeboah; Marketing and Entrepreneurship

An examination of co-creation drivers in a hospitality setting:a micro level approach.

Teaching Interests

Kathleen is the previous Course Leader for Advertising and Digital Marketing. She teaches Integrated Marketing Communications, International Marketing Communications Research Methods and Advanced Qualitative Data Analysis.

 

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