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Personal profile

Research Interests

Kathleen Mortimer is an Associate Professor in Marketing Communications at the University of Northampton, UK. Her research area is in advertising and consumer behaviour. More specifically, she has written in the area of services advertising, integrated marketing communications and advertising regulation. Her work has been published in numerous scholarly journals including Journal of Services Marketing, European Journal of Marketing and Journal of Marketing Management. Kathleen is a former Deputy Editor of the Journal of Marketing Communications and the Chair of the Marketing Communications SIG for the Academy of Marketing.

Supervision

Shalini Bisani; Business

Interrogating governance and stakeholder collaboration in place branding strategies for the county of Northamptonshire.

 

Maher Daboul; Marketing and Entrepreneurship

Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility.

 

Samantha Read; Marketing and Entrepreneurship

Marketing to the Digital Extended Self; Exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions.

 

Dora Yeboah; Marketing and Entrepreneurship

An examination of co-creation drivers in a hospitality setting:a micro level approach.

Teaching Interests

Kathleen is the previous Course Leader for Advertising and Digital Marketing. She teaches Integrated Marketing Communications, International Marketing Communications Research Methods and Advanced Qualitative Data Analysis.

 

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Research Output

Corporate Sustainability Disclosure: A Leather Industry Perspective

Omoloso, O., Wise, W., Mortimer, K. & Jraisat, L., 27 Jan 2020, (Accepted/In press) In : Emerging Science Journal. 4, 1, p. 1-11 11 p.

Research output: Contribution to JournalArticle

  • Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World

    Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. & Kendric, A., 23 Jun 2020, In : Journal of Consumer Affairs.

    Research output: Contribution to JournalArticle

  • Attitude towards advertising the views of UK and US Millennials

    Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.

    Research output: Contribution to ConferenceAbstract

    Open Access
  • Open Access
  • Has advertising lost its meaning: views of UK and US millennials

    Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

    Research output: Contribution to JournalArticle

    Open Access
    File
  • Open Access
    File
  • Open Access
  • The internal and external challenges facing clients in implementing IMC

    Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

    Research output: Contribution to JournalArticle

    Open Access
    File
  • Prizes

    Best paper in track award

    Mortimer, Kathleen (Recipient) & Laurie, Sally (Recipient), 4 Jul 2011

    Prize

  • Activities

    Life after Doctorate: Working in Academia

    Alison Ward (Speaker), , Kathleen Mortimer (Speaker), & Meanu Bajwa-Patel (Speaker)

    25 Jan 2020

    Activity: Academic Talks or PresentationsSeminarResearch

    File

    Ageing Workforce Employer Seminar - Dementia in workplace

    Kathleen Mortimer (Speaker)

    15 Feb 2019

    Activity: Academic Talks or PresentationsWorkshopResearch

    American Academy of Advertising

    Kathleen Mortimer (Participant), & Sally Laurie (Participant)

    28 Mar 201931 Mar 2019

    Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

    Academy of Marketing Conference

    Kathleen Mortimer (Participant), , Sally Laurie (Participant), & Fred Beard (Participant)

    2 Jul 20194 Jul 2019

    Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

    File

    Northamptonshire Health Safety & Wellbeing Forum

    Kathleen Mortimer (Invited speaker)

    9 Jan 2018

    Activity: Academic Talks or PresentationsInvited talkResearch

    The Academy of Marketing 2016 Conference

    Kathleen Mortimer (Participant), & Sally Laurie (Participant)

    6 Jul 2016

    Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

    File

    Journal of Marketing Communications (Journal)

    Kathleen Mortimer (Reviewer)

    1 Jan 20131 Jan 2017

    Activity: Publication Peer-review and Editorial WorkEditorial workResearch

    Impacts

    Helping Northampton Filmhouse become more dementia friendly through the Dementia Friendly Organisation Awards

    Alison Ward (Principal Investigator), Michelle Pyer (Principal Investigator) & Kathleen Mortimer (Facilitator)

    Impact: 03: Good Health and Well-Being (UN SDG), Cultural impacts, Quality of life impacts, Health and Well-Being impacts