Research Output per year
Personal profile
Research Interests
Kathleen Mortimer is an Associate Professor in Marketing Communications at the University of Northampton, UK. Her research area is in advertising and consumer behaviour. More specifically, she has written in the area of services advertising, integrated marketing communications and advertising regulation. Her work has been published in numerous scholarly journals including Journal of Services Marketing, European Journal of Marketing and Journal of Marketing Management. Kathleen is a former Deputy Editor of the Journal of Marketing Communications and the Chair of the Marketing Communications SIG for the Academy of Marketing.
Supervision
Shalini Bisani; Business
Interrogating governance and stakeholder collaboration in place branding strategies for the county of Northamptonshire.
Maher Daboul; Marketing and Entrepreneurship
Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility.
Samantha Read; Marketing and Entrepreneurship
Marketing to the Digital Extended Self; Exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions.
Dora Yeboah; Marketing and Entrepreneurship
An examination of co-creation drivers in a hospitality setting:a micro level approach.
Teaching Interests
Kathleen is the previous Course Leader for Advertising and Digital Marketing. She teaches Integrated Marketing Communications, International Marketing Communications Research Methods and Advanced Qualitative Data Analysis.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Research Output 1997 2019
Attitude towards advertising the views of UK and US Millennials
Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, When you tire of marketing you tire of life: 52nd Annual Conference 2019 Proceedings. Academy of Marketing, p. 60 1 p.Research output: Contribution to Book/Report types › Conference contribution › Research › peer-review
Open Access
study attitude
regulation
prosperity
online survey
economics
How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship
Mortimer, K. & Laurie, S. P., 19 Feb 2019, In : Journal of Marketing Management. p. 1-22 22 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study
Has advertising lost its meaning: views of UK and US millennials
Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
Millennials
Marketing
Communication
Encompassing
The relevance of images in user generated content. A mixed method study of when and why major brands retweet
Somerfield, K., Mortimer, K. & Evans, G., 24 Sep 2018, In : International Journal of Internet Marketing and Advertising (IJIMA). 12, 4, p. 340-357 17 p.Research output: Contribution to journal › Article › Research › peer-review
Open Access
File
Mixed methods
User-generated content
Social media
Authenticity
Academic research
Partner or supplier: an examination of client/agency relationships in an IMC context
Mortimer, K. & Laurie, S., 23 Oct 2017, In : Journal of Marketing Communications.Research output: Contribution to journal › Article › Research › peer-review
Open Access
Suppliers
Agency relationship
Supplier relationships
Social power
Industry
Prizes
Best paper in track award
Kathleen Mortimer (Recipient) & Sally Patricia Laurie (Recipient), 4 Jul 2011
Prize
Marketing communications
Marketing
Activities 2013 2019
Ageing Workforce Employer Seminar - Dementia in workplace
Kathleen Mortimer (Speaker)15 Feb 2019
Activity: Academic Talks or Presentations › Workshop › Research
American Academy of Advertising
Kathleen Mortimer (Participant), Sally Laurie (Participant)28 Mar 2019 → 31 Mar 2019
Activity: Participating in or organising a conference or workshop › Participating in a conference or workshop › Research
Northamptonshire Health Safety & Wellbeing Forum
Kathleen Mortimer (Invited speaker)9 Jan 2018
Activity: Academic Talks or Presentations › Invited talk › Research
The Academy of Marketing 2016 Conference
Kathleen Mortimer (Participant), Sally Laurie (Participant)6 Jul 2016
Activity: Participating in or organising a conference or workshop › Participating in a conference or workshop › Research
File
Journal of Marketing Communications (Journal)
Kathleen Mortimer (Reviewer)1 Jan 2013 → 1 Jan 2017
Activity: Publication Peer-review and Editorial Work › Editorial work › Research
Press / Media
From Mad Men to Sad Men: study shows age of all powerful ad agencies is ending
Kathleen Mortimer & Sally Patricia Laurie
12/12/17 → 2/01/18
2 items of Media coverage
Press/Media
Age of all powerful ad agencies is ending- report
Sally Patricia Laurie & Kathleen Mortimer
14/12/17
1 item of Media coverage
Press/Media
Brands Want You to Drag Them on Twitter — It's How They Make Their Profits
15/08/16
1 item of Media coverage
Press/Media
The NBS Marketing Department takes Newcastle by storm
Sally Laurie, Kathleen Mortimer, Samantha Read, Kardi Somerfield, Jason Vaughan, Maher Daboul, Helena Beeson & Claire Leer
18/07/16
1 Media contribution
Press/Media
Marketing communications academics come from far and wide for workshop
Sally Laurie & Kathleen Mortimer
28/04/15
1 Media contribution
Press/Media
Thesis
Adult nurses’ understanding and use of courage in their professional practice: Realising Courage in nursing
Author: Barchard, F., Jul 2019Supervisor: Neill, S. (Supervisor), Sixsmith, J. (External person) (Supervisor), Meurier, C. (Supervisor) & Mortimer, K. (Supervisor)
Student thesis: Doctoral Thesis
File
Marketing to the Digital Self
Author: Read, S., 2021Supervisor: Mortimer, K. (Supervisor) & Rushton, A. (Supervisor)
Student thesis: Doctoral Thesis