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Kathleen Mortimer

Dr

Accepting PhD Students

19972019
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Personal profile

Research Interests

Kathleen Mortimer is an Associate Professor in Marketing Communications at the University of Northampton, UK. Her research area is in advertising and consumer behaviour. More specifically, she has written in the area of services advertising, integrated marketing communications and advertising regulation. Her work has been published in numerous scholarly journals including Journal of Services Marketing, European Journal of Marketing and Journal of Marketing Management. Kathleen is a former Deputy Editor of the Journal of Marketing Communications and the Chair of the Marketing Communications SIG for the Academy of Marketing.

Supervision

Shalini Bisani; Business

Interrogating governance and stakeholder collaboration in place branding strategies for the county of Northamptonshire.

 

Maher Daboul; Marketing and Entrepreneurship

Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility.

 

Samantha Read; Marketing and Entrepreneurship

Marketing to the Digital Extended Self; Exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions.

 

Dora Yeboah; Marketing and Entrepreneurship

An examination of co-creation drivers in a hospitality setting:a micro level approach.

Teaching Interests

Kathleen is the previous Course Leader for Advertising and Digital Marketing. She teaches Integrated Marketing Communications, International Marketing Communications Research Methods and Advanced Qualitative Data Analysis.

 

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Research Output 1997 2019

How to achieve true integration: the impact of Integrated Marketing Communication on the Client/Agency Relationship

Mortimer, K. & Laurie, S. P., 19 Feb 2019, In : Journal of Marketing Management. p. 1-22 22 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Millennials
Marketing
Communication
Encompassing
3 Downloads (Pure)

The relevance of images in user generated content. A mixed method study of when and why major brands retweet

Somerfield, K., Mortimer, K. & Evans, G., 24 Sep 2018, In : International Journal of Internet Marketing and Advertising (IJIMA). 12, 4, p. 340-357 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Mixed methods
User-generated content
Social media
Authenticity
Academic research

Partner or supplier: an examination of client/agency relationships in an IMC context

Mortimer, K. & Laurie, S., 23 Oct 2017, In : Journal of Marketing Communications.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
Suppliers
Agency relationship
Supplier relationships
Social power
Industry
3 Downloads (Pure)

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to journalArticleResearchpeer-review

Open Access
File
Integrated marketing communications
Social exchange theory
Decision making
Shortage
Change management

Prizes

Best paper in track award

Kathleen Mortimer (Recipient) & Sally Patricia Laurie (Recipient), 4 Jul 2011

Prize

Marketing communications
Marketing

Activities 2013 2019

Ageing Workforce Employer Seminar - Dementia in workplace

Kathleen Mortimer (Speaker)
15 Feb 2019

Activity: Academic Talks or PresentationsWorkshopResearch

Northamptonshire Health Safety & Wellbeing Forum

Kathleen Mortimer (Invited speaker)
9 Jan 2018

Activity: Academic Talks or PresentationsInvited talkResearch

Journal of Marketing Communications (Journal)

Kathleen Mortimer (Reviewer)
1 Jan 20131 Jan 2017

Activity: Publication Peer-review and Editorial WorkEditorial workResearch

Thesis

Adult nurses’ understanding and use of courage in their professional practice: Realising Courage in nursing

Author: Barchard, F., Jul 2019

Supervisor: Neill, S. (Supervisor), Sixsmith, J. (External person) (Supervisor), Meurier, C. (Supervisor) & Mortimer, K. (Supervisor)

Student thesis: Doctoral Thesis

File

Marketing to the Digital Self

Author: Read, S., 2021

Supervisor: Mortimer, K. (Supervisor) & Rushton, A. (Supervisor)

Student thesis: Doctoral Thesis