Research output per year
Research output per year
Associate Professor
Accepting PhD Students
Research activity per year
Kathleen Mortimer is an Associate Professor in Marketing Communications at the University of Northampton, UK. Her research area is in advertising and consumer behaviour. More specifically, she has written in the area of services advertising, integrated marketing communications and advertising regulation. Her work has been published in numerous scholarly journals including Journal of Services Marketing, European Journal of Marketing and Journal of Marketing Management. Kathleen is a former Deputy Editor of the Journal of Marketing Communications and the Chair of the Marketing Communications SIG for the Academy of Marketing.
Shalini Bisani; Business
Interrogating governance and stakeholder collaboration in place branding strategies for the county of Northamptonshire.
Maher Daboul; Marketing and Entrepreneurship
Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility.
Samantha Read; Marketing and Entrepreneurship
Marketing to the Digital Extended Self; Exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions.
Dora Yeboah; Marketing and Entrepreneurship
An examination of co-creation drivers in a hospitality setting:a micro level approach.
Kathleen is the previous Course Leader for Advertising and Digital Marketing. She teaches Integrated Marketing Communications, International Marketing Communications Research Methods and Advanced Qualitative Data Analysis.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Research output: Contribution to Journal › Article › peer-review
Research output: Contribution to Book/Report › Conference Contribution › peer-review
Research output: Contribution to Journal › Article › peer-review
Research output: Contribution to Journal › Article › peer-review
Research output: Contribution to Journal › Article › peer-review
Research output: Contribution to Conference › Abstract › peer-review
Research output: Contribution to Journal › Article › peer-review
Research output: Contribution to Book/Report › Chapter
Mortimer, Kathleen (Recipient) & Laurie, Sally (Recipient), 4 Jul 2011
Prize
Alison Ward (Speaker), Kathleen Mortimer (Speaker) & Meanu Bajwa-Patel (Speaker)
Activity: Academic Talks or Presentations › Seminar/Workshop › Research
Kathleen Mortimer (Author), Sally Laurie (Author) & Fred Beard (Author)
Activity: Academic Talks or Presentations › Oral presentation › Research
Kathleen Mortimer (Author) & Sally Laurie (Author)
Activity: Academic Talks or Presentations › Oral presentation › Research
Kathleen Mortimer (Invited speaker)
Activity: Academic Talks or Presentations › Invited talk › Research
Kathleen Mortimer (Author) & Sally Laurie (Author)
Activity: Academic Talks or Presentations › Oral presentation › Research
Kathleen Mortimer (Reviewer)
Activity: Publication Peer-review and Editorial Work › Editorial work › Research
Kathleen Mortimer & Sally Patricia Laurie
12/12/17 → 2/01/18
2 items of Media coverage
Press/Media
Sally Patricia Laurie & Kathleen Mortimer
14/12/17
1 item of Media coverage
Press/Media
15/08/16
1 item of Media coverage
Press/Media
Sally Laurie, Kathleen Mortimer, Samantha Read, Kardi Somerfield, Jason Vaughan, Maher Daboul, Helena Beeson & Claire Leer
18/07/16
1 Media contribution
Press/Media
Sally Laurie & Kathleen Mortimer
28/04/15
1 Media contribution
Press/Media
Alison Ward (Principal Investigator), Michelle Pyer (Principal Investigator) & Kathleen Mortimer (Facilitator)
Impact: 03: Good Health and Well-Being (UN SDG), Cultural impacts, Quality of life impacts, Health and Well-Being impacts