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Personal profile

Research Interests

Kathleen Mortimer is an Associate Professor in Marketing Communications at the University of Northampton, UK. Her research area is in advertising and consumer behaviour. More specifically, she has written in the area of services advertising, integrated marketing communications and advertising regulation. Her work has been published in numerous scholarly journals including Journal of Services Marketing, European Journal of Marketing and Journal of Marketing Management. Kathleen is a former Deputy Editor of the Journal of Marketing Communications and the Chair of the Marketing Communications SIG for the Academy of Marketing.


Shalini Bisani; Business

Interrogating governance and stakeholder collaboration in place branding strategies for the county of Northamptonshire.


Maher Daboul; Marketing and Entrepreneurship

Impact of Brand Crises on Brand Image in the age of Corporate Social Responsibility.


Samantha Read; Marketing and Entrepreneurship

Marketing to the Digital Extended Self; Exploring the effect of digital Brand Engagement in Self-Concept (BESC) on the continued usage of branded digital possessions.


Dora Yeboah; Marketing and Entrepreneurship

An examination of co-creation drivers in a hospitality setting:a micro level approach.

Teaching Interests

Kathleen is the previous Course Leader for Advertising and Digital Marketing. She teaches Integrated Marketing Communications, International Marketing Communications Research Methods and Advanced Qualitative Data Analysis.


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communications Social Sciences
marketing Social Sciences
advertising industry Social Sciences
consumer protection Social Sciences
remuneration Social Sciences
petition Social Sciences
lobby Social Sciences
campaign Social Sciences

Research Output 1997 2019

Attitude towards advertising the views of UK and US Millennials

Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
study attitude
online survey
Open Access
Agency relationship
Integrated marketing communications
Delphi study

Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World

Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. & Kendric, A., 11 Dec 2019, (Accepted/In press) In : Journal of Consumer Affairs.

Research output: Contribution to JournalArticle

consumer protection
balance of power

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to JournalArticle

Open Access
Open Access
Mixed methods
User-generated content
Social media
Academic research
Open Access
Agency relationship
Supplier relationships
Social power

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to JournalArticle

Open Access
Integrated marketing communications
Social exchange theory
Decision making
Change management

What is advertising? A study of the perceptions of Millenials

Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.

Research output: Contribution to ConferencePaper



Best paper in track award

Kathleen Mortimer (Recipient) & Sally Patricia Laurie (Recipient), 4 Jul 2011


Marketing communications

Activities 2013 2019

  • 3 Participating in a conference or workshop
  • 1 Editorial work
  • 1 Invited talk
  • 1 Workshop

Academy of Marketing Conference

Kathleen Mortimer (Participant), Sally Laurie (Participant), Fred Beard (Participant)
2 Jul 20194 Jul 2019

Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch


Ageing Workforce Employer Seminar - Dementia in workplace

Kathleen Mortimer (Speaker)
15 Feb 2019

Activity: Academic Talks or PresentationsWorkshopResearch

American Academy of Advertising

Kathleen Mortimer (Participant), Sally Laurie (Participant)
28 Mar 201931 Mar 2019

Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch

Northamptonshire Health Safety & Wellbeing Forum

Kathleen Mortimer (Invited speaker)
9 Jan 2018

Activity: Academic Talks or PresentationsInvited talkResearch

The Academy of Marketing 2016 Conference

Kathleen Mortimer (Participant), Sally Laurie (Participant)
6 Jul 2016

Activity: Participating in or organising a conference or workshopParticipating in a conference or workshopResearch


Journal of Marketing Communications (Journal)

Kathleen Mortimer (Reviewer)
1 Jan 20131 Jan 2017

Activity: Publication Peer-review and Editorial WorkEditorial workResearch


Helping Northampton Filmhouse become more dementia friendly through the Dementia Friendly Organisation Awards

Alison Ward (Principal Investigator), Michelle Pyer (Principal Investigator), Kathleen Mortimer (Facilitator)

Impact: 03: Good Health and Well-Being (UN SDG), Cultural impacts, Quality of life impacts, Health and Well-Being impacts


Adult nurses’ understanding and use of courage in their professional practice: Realising Courage in nursing

Author: Barchard, F., Jul 2019

Supervisor: Neill, S. (Supervisor), Sixsmith, J. (External person) (Supervisor), Meurier, C. (Supervisor) & Mortimer, K. (Supervisor)

Student thesis: Doctoral Thesis


Marketing to the Digital Self

Author: Read, S., 2021

Supervisor: Mortimer, K. (Supervisor) & Rushton, A. (Supervisor)

Student thesis: Doctoral Thesis