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Research Output

2020

Corporate Sustainability Disclosure: A Leather Industry Perspective

Omoloso, O., Wise, W., Mortimer, K. & Jraisat, L., 27 Jan 2020, (Accepted/In press) In : Emerging Science Journal. 4, 1, p. 1-11 11 p.

Research output: Contribution to JournalArticle

Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World

Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. & Kendric, A., 13 Jan 2020, In : Journal of Consumer Affairs. 54, 2, p. 675-700 26 p.

Research output: Contribution to JournalArticle

2019

Attitude towards advertising the views of UK and US Millennials

Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
Open Access
File

SUSTAINABILITY DISCLOSURE IN THE LEATHER INDUSTRY: A CONTENT ANALYSIS OF SELECTED SUSTAINABILITY REPORTS

Omoloso, O., Wise, W., Mortimer, K. & Jraisat, L., 25 Jun 2019, p. 1-8. 8 p.

Research output: Contribution to ConferencePaper

2018

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to JournalArticle

Open Access
File
Open Access
File
2017

Partner or supplier: an examination of client/agency relationships in an IMC context

Mortimer, K. & Laurie, S., 23 Oct 2017, In : Journal of Marketing Communications. 25, 1, p. 28-40 13 p.

Research output: Contribution to JournalArticle

Open Access
File

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to JournalArticle

Open Access
File

What is advertising? A study of the perceptions of Millenials

Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.

Research output: Contribution to ConferencePaper

2016

Students' attitude towards advertising in the new digital environment

Mortimer, K. & Laurie, S., 2 Jul 2016, p. 1-12. 12 p.

Research output: Contribution to ConferencePaper

Open Access
File
2015

Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness

Danbury, A., Palazzo, M., Mortimer, K. & Siano, A., 1 Apr 2015, Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. Hershey, PA: IGI Global, p. 1524-1543 20 p. (Brand Culture and Identity).

Research output: Contribution to Book/ReportChapter

Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness

Danbury, A., Palazza, M., Mortimer, K. & Siano, A., 1 Apr 2015, Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Alcantara-Pilar, J. M., Barrio-Garci, S. D., Crespo-Almendros, E. & Porcu, L. (eds.). Hershey, PA: IGI Global, p. 207-226 20 p. (Advances in marketing, customer relationship management, and E-services (AMCRMES) book series).

Research output: Contribution to Book/ReportChapter

Legislation, regulation and ethics

Dahl, S. & Mortimer, K., 29 Sep 2015, Marketing Ethics & Society. Eagle, L. & Dahl, S. (eds.). London: Sage, p. 265-274 10 p.

Research output: Contribution to Book/ReportChapter

Towards a Global Framework for Advertising Self Regulation

Beede, P., Boddewyn, J., Dickinson, S., Kerr, G. F., Mortimer, K. & Waller, D. S., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. p. 601-602 2 p. (Developments in Marketing Science: Proceedings of the academy of marketing science ).

Research output: Contribution to Book/ReportChapter

2014
Open Access
File

The management of corporate personality: An IMC perspective

Lauska, D., Laurie, S. & Mortimer, K., 1 Jan 2014.

Research output: Contribution to ConferencePaper

Open Access
File

The Virtual lobby group: online petitions as a means of advertising regulation

Mortimer, K. & Kerr, G., 1 Jun 2014.

Research output: Contribution to ConferencePaper

2013

Advertising and brand trust: perspectives from the UK and Italy

Danbury, A., Palazza, M., Mortimer, K. & Siano, A., 1 Apr 2013, Proceedings of the 18th International Conference on Corporate and Marketing Communication: Responsible Communication - Past, Present, Future. University of Salerno, p. 1-11 11 p.

Research output: Contribution to Book/ReportConference Contribution

Open Access
File

Consumer information search and credence services: implications for service providers

Mortimer, K. & Pressey, A., 1 Jan 2013, In : Journal of Services Marketing. 27, 1, p. 49-58 10 p., 1.

Research output: Contribution to JournalArticle

2012
Open Access
File

Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages

Kerr, G., Mortimer, K., Dickinson, S. & Waller, D. S., 1 Jan 2012, In : European Journal of Marketing. 46, 3/4, p. 387-405 19 p., 3/4.

Research output: Contribution to JournalArticle

Open Access
File

To boldly go where no advertising academic has gone before

Kerr, G., Proud, B., Kelly, L. & Mortimer, K., 1 Jan 2012, In : Journal of Advertising Education. 16, 1, p. 57-59 3 p.

Research output: Contribution to JournalArticle

Trust me I'm an advert! How to create a trusting brand identity through advertising

Mortimer, K. & Danbury, A., 1 Jul 2012.

Research output: Contribution to ConferencePaper

File
2011

'IMC is dead. Long live IMC': Academics' versus practitioners' views

Laurie, S. & Mortimer, K., 5 Dec 2011, In : Journal of Marketing Management. 27, 13/14, p. 1464-1478 15 p., 13-14.

Research output: Contribution to JournalArticle

Open Access
File
2010

The relationship between culture and advertising appeals for services

Mortimer, K. & Grierson, S., 1 Jul 2010, In : Journal of Marketing Communications. 16, 3

Research output: Contribution to JournalArticle

Understanding advertisements: how difficult should it be?

Mortimer, K., Lloyd, S. & Haley, E. (ed.), 1 Jun 2010.

Research output: Contribution to ConferencePaper

Open Access
File
2008

Identifying the components of effective service advertisements

Mortimer, K., 1 Jan 2008, In : Journal of Services Marketing. 22, 2, p. 104-113 9 p., 2.

Research output: Contribution to JournalArticle

2007

The Use of Bad Language in Advertising: the Building of a Conceptual Framework

Mortimer, K., 2007.

Research output: Contribution to ConferencePaper

Open Access
File
2002

Integrating advertising theories with conceptual models of services advertising

Mortimer, K., 1 Sep 2002, In : Journal of Services Marketing. p. 460-468 9 p.

Research output: Contribution to JournalArticle

2001

Services advertising: The agency viewpoint

Mortimer, K., 1 Apr 2001, In : Journal of Services Marketing. 15, 2, p. 131-146 16 p.

Research output: Contribution to JournalArticle

2000
1998

The advertising of services: Consumer views v. normative guidelines

Mortimer, K. & Mathews, B. P., 1998, In : Service Industries Journal. 18, 3

Research output: Contribution to JournalArticle

1997