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Research Output 1997 2019

2019

Attitude towards advertising the views of UK and US Millennials

Laurie, S., Mortimer, K. & Beard, F., 17 Jun 2019, p. 60. 1 p.

Research output: Contribution to ConferenceAbstract

Open Access
study attitude
regulation
prosperity
online survey
economics
Open Access
Industry
Agency relationship
Integrated marketing communications
Responsibility
Delphi study

Power and Responsibility: Advertising Self-regulation and Consumer Protection in a Digital World

Kerr, G., Mortimer, K., Dickinson, S., Waller, D. S. & Kendric, A., 11 Dec 2019, (Accepted/In press) In : Journal of Consumer Affairs.

Research output: Contribution to JournalArticle

consumer protection
self-regulation
responsibility
balance of power
stakeholder
2018

Has advertising lost its meaning: views of UK and US millennials

Mortimer, K., Laurie, S. & Beard, F., 20 Dec 2018, In : Journal of Promotion Management.

Research output: Contribution to JournalArticle

Open Access
File
Millennials
Marketing
Communication
Encompassing
Open Access
File
Mixed methods
User-generated content
Social media
Authenticity
Academic research
2017
Open Access
Suppliers
Agency relationship
Supplier relationships
Social power
Industry

The internal and external challenges facing clients in implementing IMC

Mortimer, K. & Laurie, S., 23 Feb 2017, In : European Journal of Marketing. 51, 3, p. 511-527 17 p.

Research output: Contribution to JournalArticle

Open Access
File
Integrated marketing communications
Social exchange theory
Decision making
Shortage
Change management

What is advertising? A study of the perceptions of Millenials

Laurie, S., Mortimer, K. & Beard, F., 1 Jul 2017.

Research output: Contribution to ConferencePaper

Millennials
Persuasion
2016

Students' attitude towards advertising in the new digital environment

Mortimer, K. & Laurie, S., 2 Jul 2016, p. 1-12. 12 p.

Research output: Contribution to ConferencePaper

Open Access
File
Attitude toward advertising
Student attitudes
Consumer empowerment
Replication
Questionnaire
2015

Towards a Global Framework for Advertising Self Regulation

Beede, P., Boddewyn, J., Dickinson, S., Kerr, G. F., Mortimer, K. & Waller, D. S., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. p. 601-602 2 p. (Developments in Marketing Science: Proceedings of the academy of marketing science ).

Research output: Contribution to Book/ReportChapter

Self-regulation
Marketers
False Advertising
Obligation
Best practice
2014
Open Access
File
Entrepreneurs
Risk-taking behavior
Misbehavior
Risk taking
Propensity

The management of corporate personality: An IMC perspective

Lauska, D., Laurie, S. & Mortimer, K., 1 Jan 2014.

Research output: Contribution to ConferencePaper

Open Access
File
Industry
Marketing
Integrated marketing communications
Luck
Internal marketing

The Virtual lobby group: online petitions as a means of advertising regulation

Mortimer, K. & Kerr, G., 1 Jun 2014.

Research output: Contribution to ConferencePaper

petition
lobby
regulation
empowerment
content analysis
2013

Consumer information search and credence services: implications for service providers

Mortimer, K. & Pressey, A., 1 Jan 2013, In : Journal of Services Marketing. 27, 1, p. 49-58 10 p., 1.

Research output: Contribution to JournalArticle

Service provider
Consumer information
Information search
Marketing communications
Design methodology
2012
Open Access
File
communications
marketing
organizational structure
best practice
acceptance

Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages

Kerr, G., Mortimer, K., Dickinson, S. & Waller, D. S., 1 Jan 2012, In : European Journal of Marketing. 46, 3/4, p. 387-405 19 p., 3/4.

Research output: Contribution to JournalArticle

Open Access
File
Blogs
Boycott
Web log
Advertising campaign
Hub

To boldly go where no advertising academic has gone before

Kerr, G., Proud, B., Kelly, L. & Mortimer, K., 1 Jan 2012, In : Journal of Advertising Education. 16, 1, p. 57-59 3 p.

Research output: Contribution to JournalArticle

Trust me I'm an advert! How to create a trusting brand identity through advertising

Mortimer, K. & Danbury, A., 1 Jul 2012.

Research output: Contribution to ConferencePaper

File
Brand identity
Focus groups
Marketing
Brand image
2011

'IMC is dead. Long live IMC': Academics' versus practitioners' views

Laurie, S. & Mortimer, K., 5 Dec 2011, In : Journal of Marketing Management. 27, 13/14, p. 1464-1478 15 p., 13-14.

Research output: Contribution to JournalArticle

Open Access
File
Marketing
Communication
Industry
Research
2010
Open Access
File
humor
offense
examination
personality
emotion

The relationship between culture and advertising appeals for services

Mortimer, K. & Grierson, S., 1 Jul 2010, In : Journal of Marketing Communications. 16, 3

Research output: Contribution to JournalArticle

France
Cultural dimensions
Consumer services
Emotion
Hofstede

Understanding advertisements: how difficult should it be?

Mortimer, K., Lloyd, S. & Haley, E. (ed.), 1 Jun 2010.

Research output: Contribution to ConferencePaper

Open Access
File
Rhetoric
2008

Identifying the components of effective service advertisements

Mortimer, K., 1 Jan 2008, In : Journal of Services Marketing. 22, 2, p. 104-113 9 p., 2.

Research output: Contribution to JournalArticle

Service encounter
Emotion
Documentation
Design methodology
Methodology
2007

The Use of Bad Language in Advertising: the Building of a Conceptual Framework

Mortimer, K., 2007.

Research output: Contribution to ConferencePaper

Open Access
File
language
inclusion
2002

Integrating advertising theories with conceptual models of services advertising

Mortimer, K., 1 Sep 2002, In : Journal of Services Marketing. p. 460-468 9 p.

Research output: Contribution to JournalArticle

Conceptual model
Grid
Advertising model
Advertising strategy
Commonality
2001

Services advertising: The agency viewpoint

Mortimer, K., 1 Apr 2001, In : Journal of Services Marketing. 15, 2, p. 131-146 16 p.

Research output: Contribution to JournalArticle

1998

The advertising of services: Consumer views v. normative guidelines

Mortimer, K. & Mathews, B. P., 1998, In : Service Industries Journal. 18, 3

Research output: Contribution to JournalArticle

1997
Undergraduate students
Information requirements
Recruiting
Customer service
Competitive advantage