Research Output

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2019

Contemporary Global Marketing

Sethna, Z., Fakoussa, R. & Evans, G., 1 Sep 2019, Contemporary Issues in Marketing: Principles and Practice. Gbadamosi, A. (ed.). Sage, p. 32-73 51 p.

Research output: Contribution to Book/ReportChapter

Models of Social Enterprise in South Korea

Bidet, E., Eum, H. & Ryu, J., 3 Jun 2019, Social Enterprise in Asia: Theory, Models and Practice. Bidet, E. & Defourny, J. (eds.). New York: Routledge, p. 97-115 19 p.

Research output: Contribution to Book/ReportChapter

Religious Influences on Social Enterprise in Asia: Observations in Cambodia, Malaysia and South Korea

Lyne, I., Ryu, J., Teh, Y. Y. & Morita, T., 3 Jun 2019, Social Enterprise in Asia: Thoery, Models and Practice. Bidet, E. & Defourny, J. (eds.). New York: Routledge, p. 293-313 21 p.

Research output: Contribution to Book/ReportChapter

Social & Non-Profit Marketing

Samad, N., 20 Sep 2019, Contemporary Issues in Marketing: Principles & Practice. Gbadamosi, A. (ed.). London: Sage, p. 337-362 26 p.

Research output: Contribution to Book/ReportChapter

2018

Are ethicality and profitability mutually exclusive?

Ryu, J., 1 Oct 2018, Leading Integrity : Towards an organisational ethics. Warwick Business School, p. 23-25 3 p.

Research output: Contribution to Book/ReportChapter

Open Access

Are ethicality and profitability mutually exclusive?

Ryu, J., 1 Dec 2018, Global Voice. Council on Business and Society, Vol. 7. p. 28-31 4 p.

Research output: Contribution to Book/ReportChapter

Open Access

Should information be kept public or private?

Ryu, J., Oct 2018, Leading integrity: Towards an organisational ethics. Warwick Business School, p. 15-16 2 p.

Research output: Contribution to Book/ReportChapter

Open Access
2017

Any publicity is good publicity? Nike's controversial campaigns and management of celebrities

Castle, S. & Bebek, G., 20 Jan 2017, International Cases in the Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). 2nd ed. London: Routledge, p. 87-96 10 p.

Research output: Contribution to Book/ReportChapter

If the quenelle is racist, then ‘all priests are paedophiles' and pineapples will be banned

Bebek, G., Castle, S., Kipnis, E., Chadwick, S. (ed.), Arthur, D. (ed.) & Beech, J. (ed.), 20 Jan 2017, International Cases in the Business of Sport. Oxford: Routledge, p. 20-28 264 p.

Research output: Contribution to Book/ReportChapter

Socioemotional approach: Exploring women’s guilt in an all-female Egyptian family business

Fakoussa, R. & Collins, L., 19 May 2017, Family Businesses in the Arab World. Basly, S. (ed.). Springer, p. 107-130 24 p. (Contributions to Management Science).

Research output: Contribution to Book/ReportChapter

The young ones, shopping and marketing channels: What actually shapes their mind?

Sethna, Z., Fakoussa, R. & Bammer, D., 22 Nov 2017, Young Consumer Behaviour : A Research Companion. Gbadamosi, A. (ed.). 1st ed. Routledge, Taylor & Francis Group, 15 p.

Research output: Contribution to Book/ReportChapter

‘We don't do walking away’

Samra, B., Castle, S., Bebek, G., Chadwick, S. (ed.), Arthur, D. (ed.) & Beech, J. (ed.), 20 Jan 2017, International Cases in the Business of Sport. Oxford: Routledge, p. 218-233 264 p.

Research output: Contribution to Book/ReportChapter

2016

Exploring the Social Impact of Foreign Direct Investment on Institutional Change: The Case of Russia

Thomas, N. & Thomas, K., 1 Jan 2016, Multinational Enterprise Management Strategies in Developing Countries. Ayub Khan, M. (ed.). IGI Global, p. 198-214 17 p.

Research output: Contribution to Book/ReportChapter

Impact of brand crises on brand image in the age of corporate social responsibility

Daboul, M., 1 May 2016, (Accepted/In press) Proceedings of the 49th Academy of Marketing Conference, AM2016: Radical Marketing. Newcastle: Academy of Marketing

Research output: Contribution to Book/ReportChapter

Open Access
File

On the Relationship between Informal and Formal Institutions, Foreign Direct Investment, and Innovation in Emerging Markets: The Case of Russia, India, and China, 1990-2014

Smith, N. & Thomas, K., 1 Jan 2016, Multinational Enterprise Management Strategies in Developing Countries. Ayub Khan, M. (ed.). IGI Global, p. 176-197 22 p.

Research output: Contribution to Book/ReportChapter

2015

Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness

Danbury, A., Palazza, M., Mortimer, K. & Siano, A., 1 Apr 2015, Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Alcantara-Pilar, J. M., Barrio-Garci, S. D., Crespo-Almendros, E. & Porcu, L. (eds.). Hershey, PA: IGI Global, p. 207-226 20 p. (Advances in marketing, customer relationship management, and E-services (AMCRMES) book series).

Research output: Contribution to Book/ReportChapter

Cultural Perspectives on Advertising Perceptions and Brand Trustworthiness

Danbury, A., Palazzo, M., Mortimer, K. & Siano, A., 1 Apr 2015, Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications. Hershey, PA: IGI Global, p. 1524-1543 20 p. (Brand Culture and Identity).

Research output: Contribution to Book/ReportChapter

Innovation in Emerging Economies: The Spillover Effects of Foreign Direct Investment and Institutions in Russia

Smith, N. & Thomas, K., 1 Jan 2015, Institutional Impacts on Firm Internationalization. Marinova, S. (ed.). Palgrave Macmillan, London, p. 146-172 27 p.

Research output: Contribution to Book/ReportChapter

Legislation, regulation and ethics

Dahl, S. & Mortimer, K., 29 Sep 2015, Marketing Ethics & Society. Eagle, L. & Dahl, S. (eds.). London: Sage, p. 265-274 10 p.

Research output: Contribution to Book/ReportChapter

Towards a Global Framework for Advertising Self Regulation

Beede, P., Boddewyn, J., Dickinson, S., Kerr, G. F., Mortimer, K. & Waller, D. S., 2 Dec 2015, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. p. 601-602 2 p. (Developments in Marketing Science: Proceedings of the academy of marketing science ).

Research output: Contribution to Book/ReportChapter

2014

Multi-National Firms, Corruption and Innovation in Russia

Smith, N., Thomas, K. & Antoniou, C., 25 Oct 2014, (in ed.) Multinational Enterprises, Markets and Institutional Diversity : (Progress in International Business Research). Verbeke, A., Van Tulder, R. & Lundan, S. (eds.). Emerald Group Publishing Ltd., Vol. 9. p. 347 - 371 25 p.

Research output: Contribution to Book/ReportChapter

2010

Branding in contraceptive social marketing: The Pakistani experience

Samad, N., Nwankwo, S. & Gbadamosi, A., 2010, Social Marketing Quarterly. p. 50-68 19 p. (Social Marketing Quarterly; vol. 16).

Research output: Contribution to Book/ReportChapter

The challenges and risks of innovation in social entrepreneurship

Curtis, T., Gunn, R. (ed.) & Durkin, C. (ed.), 1 Jun 2010, Social Entrepreneurship: a Skills Approach. Bristol: Policy Press, p. 83-98 285 p.

Research output: Contribution to Book/ReportChapter

2009

Expatriate

Cusiter, M. & Wankel, C. (ed.), 1 Sep 2009, Encyclopedia of Business in Today's World. Thousand Oaks, California: SAGE Publications Inc., p. 634-636 2136 p.

Research output: Contribution to Book/ReportChapter

Non-governmental organizations (NGOs)

Cusiter, M. & Wankel, C. (ed.), 1 Sep 2009, Encyclopedia of Business in Today's World. Thousand Oaks, California: SAGE Publications Inc., p. 1224-1229 2136 p.

Research output: Contribution to Book/ReportChapter